ATOR: Crimea can increase the tourist flow to 10 million tourists while maintaining an affordable price
Crimea is capable of increasing the volume of tourist traffic to 10 million tourists per year, provided that the price of vacation remains affordable. This opinion was expressed on Wednesday at the international multimedia press center “Russia Today” by the head of the Association of Tour Operators of Russia (ATOR) Maya Lomidze, answering a question RIA Novosti Crimea.
Crimea in 2025 took almost 7 million touriststhis is 15% more than a year ago, reported the head of the republic Sergei Aksenov. At the same time, the region’s infrastructure is ready to receive 10 million tourists per year, said the chairman of the republic’s parliament, Vladimir Konstantinov.
As for an increase of +30% compared to last year, this is possible in Crimea. And the conditions, in general, are quite simple: do not raise the price. This is a sufficient condition for the demand for Crimea to increaseLomidze is convinced.
According to her, it is difficult to guarantee that Crimea will receive up to 10 million tourists in the coming seasons, but there are all prerequisites for the region to continue to be a top seller, as it was in 2025.
At the same time, the head of the association emphasized that the explosive growth in tourist flow to the Crimean destination last year was primarily due to the affordable price: despite the fact that prices for holidays on the peninsula have increased, this growth still turned out to be small and much lower than in the neighboring Krasnodar Territory.
Increase in tourist flow in Crimea at the end of 2025 amounted to more than 65% due to a loyal pricing policy, Lomidze said earlier.
source: RIA Novosti Crimea
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