Crimea is a leader in demand for holidays in the off-season

A particularly high increase in interest was recorded in regions that are actively developing tourism infrastructure: in Crimea, Adygea, Karelia, Dagestan, Chelyabinsk, Tyumen and Ryazan regions, demand increased from 40% to 200%. Special attention should be paid to the interest in small historical cities — Rybinsk, Rostov the Great, Vyborg, Kolomna and others, where tourists are increasingly staying in hotels, apartments and glampingsexperts say.

The most popular destinations in the off-season were Moscow and the Moscow region, St. Petersburg and the Leningrad region, Krasnodar region, Tatarstan and the Kaliningrad region. According to the study, off-season travel accounted for 25% of total domestic bookings this year, up 4.5% from a year earlier.

The growing popularity of domestic tourism in the off-season is not just a trend, but a sustainable result of systematic work within the framework of the national project “Tourism and Hospitality Industry”. The country creates conditions under which traveling around Russia becomes comfortable and interesting at any time of the year. It is especially gratifying that tourists are increasingly choosing not only traditional centers, but also small towns, regions with a rich cultural heritage and unique nature, — noted Deputy Minister of Economic Development of the Russian Federation Dmitry Vakhrukov.

Analysis of data from leading online platforms — Ostrovok, Yandex Travel, Tutu and Avito Travel — showed that tourists are increasingly choosing short trips lasting two to three days to change the scenery, attend cultural or sporting events and get to know new regions. At the same time, travelers are increasingly planning trips in advance — the average booking depth has increased by almost four days to an average of 17 days, which indicates an increase in the predictability of demand and a desire for more profitable accommodation choices.

Traveling around the country in the off-season is primarily perceived as an opportunity to change the environment. <…> Also, traveling during the low season allows you to save money or choose a more comfortable accommodation option, because prices during this period can be 10-20% lower, and the choice becomes more varied. In addition, Russians have tried out event trips to festivals, concerts, exhibitions, sports competitions, and at the same time get acquainted with local attractions. So the trend for increased travel in Russia in the off-season will continue in the coming years,” said ATAG director Alexander Bragin.

source: TASS