Growing tourist flow and infrastructure development create ideal conditions for landlords in Crimea — experts

At the end of 2025, Yalta entered the top 10 most popular cities in Crimea by the number of bookings on Avito Travel and took 6th place. This data was shared by company experts at the “Short-Term” conference, which was held in Yalta on April 7. As part of the event, representatives of the platform met with owners and managers of accommodation facilities in the region to discuss trends in the short-term rental market.

The tourist flow is growing steadily: according to Rosstat, the number of trips around Russia in 2024–2025 increased by 18%. Crimea remains one of the leading travel destinations in the country: its attractions and rich nature provide the peninsula with a year-round tourist flow. The short-term rental market in Crimea also shows positive dynamics: this is one of the few regions in the country where demand growth is outpacing supply dynamics. Demand for daily apartments in 2026 increased by 45% compared to February 2025, for country houses — more than doubled, by 126%. Alupka became the leader in growing interest among Russians — demand in February 2026 increased by 177% compared to last year’s figures. In second place is Sudak (172%), in third is Feodosia (98%). The volume of supply of daily apartments in the largest tourist cities of Crimea is also growing — the total number of properties this year has increased by 26%.

At the same time, not only supply and demand is growing, but also the quality of accommodation facilities. The tourism infrastructure is developing, and owners of apartments and houses are investing more actively in repairs and equipment. The duration of trips is also increasing: Alupka became the leader in terms of length of stay in apartments; people go there for an average of 10 days. Houses for the same period are more often chosen in Evpatoria and Feodosia.

Combined with the growing demand for holidays in Crimea, this allowed local entrepreneurs to increase the average booking bill. Thus, the cost of accommodation in apartments increased by an average of 30% — Evpatoria and Sudak became the leaders, and in houses — by 25%. This dynamics, among other things, reflects an improvement in the quality of service and creates new opportunities for local landlords to develop daily business.

Crimean resorts are demonstrating some of the highest rates of demand growth in the country, which confirms the region’s status as one of the most attractive travel destinations. Property owners and management companies are finding more and more opportunities to develop their business in the hospitality sector. New locations are emerging, the supply of leisure services is growing, and major infrastructure projects will only increase the flow of guests. For homeowners, this is an opportunity to generate a stable income against the backdrop of growing interest in the destination. We continue to develop the service so that travelers in Crimea receive more convenient travel scenarios, and owners receive a clear and predictable flow of bookings— commented Zhanna Lutskaya, head of the sales department at Avito Travel.

For every third guest, the key priority when choosing accommodation is price-quality ratio. Tourists mainly choose private accommodation formats: 47% rent daily apartments and houses. At the same time, 35% usually stay in hotels, and another 9% in hostels.

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