Avito analysts studied sales of gifts for Valentine’s Day. It turned out that Russians are more inclined to give emotions on such a holiday — a date in a romantic setting. Residents of Sevastopol most often choose roses and tulips as flowers as gifts.
Present
Increasingly, on February 14, the holiday itself is chosen as a gift: according to an Avito survey, almost a third of respondents would like to receive a romantic date on Valentine’s Day. In addition, analysts recorded that sales across the entire platform have increased by 22% over the past month. decor for February 14 — decorations in the form of hearts, balls, candles and others. Sales also increased by 8% year on year. board games — today, games for couples with bonding questions and tasks are very popular. They are often chosen for romantic dates.
As for traditional gifts, in Sevastopol year after year they began to buy gift sets with skincare products — by 28%. Sales also increased soft toys — by 26%. But stylers And perfumery are losing popularity — people are buying them less often.
Flowers
Orders of bouquets for February 14 are already being actively placed on Avito. Most often people buy for this holiday now roses — they accounted for 51% of orders placed over the last month. In second place — tulips with a share of 16%. Also in the top five — chrysanthemums (2%), peonies (2%) and gypsophila (2%).
Leading in sales growth tulips — they are most often given as spring approaches. Over the course of a month, people began to buy them seven times more often. The average price per piece is 200 rubles. They also ordered 33% more actively peoniesthey cost an average of 1,400 rubles. Sales increased by 7% rosesthey were bought on average for 2,500 rubles in a bouquet.
Message Lovers and their gifts: what residents of Sevastopol buy by February 14 appeared first on Crimea news | CrimeaPRESS: latest news and main events.
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