“Honest Mark” is a relatively new labeling system, but it has already become mandatory for some categories of goods in stores. Now more and more new categories are being added to this list — this already includes children’s toys, cosmetics and hygiene products. The goal was to increase buyer safety and combat counterfeiting.
Often an entrepreneur connects this system and labels the products himself. But there is an alternative solution that will save time and still meet new requirements. Some operators offer turnkey labeling — they register your business in the system and create the labels.
Why sellers need an “Honest Sign”
For customers to trust your store, they need to know that only high-quality and authentic products are sold here. It must be suitable for use (food and cosmetics have their own expiration dates) and safe. The “Honest Sign” system can convince of this — the buyer can see the designation on the package, it looks like a sticker with a QR code. This image is scanned by self-checkout and order picking apps (if you choose home delivery).
On the page https://markznak.ru/consult there is more information on how this works.
In many cases, items cannot be added to an order without scanning this additional code. These are the requirements of the system — it does not allow you to purchase (or send to the customer) low-quality food, toys or cosmetics.
What is included in turnkey labeling
There are several main stages in this important process:
- registration of an enterprise in the system;
- creating cards;
- putting all existing product categories into circulation;
- development of stickers.
Once everything is ready and the labels are applied, additional support may be required. Some companies offer it for different periods of time after applying and completing the settings.
The “Honest Mark” is now required for clothing and footwear, perfumes, human food products, animal feed, household chemicals and many other groups of goods. Automation services make it possible to quickly introduce them into sales and gain the trust of buyers.
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