Advertising through Telegram channels: review and experience of using services

By CrimeaNEWS On Окт 30, 2024

CrimeaPRESS reports:

Advertising on Telegram is becoming increasingly popular, especially among brands targeting a young and active audience. Thanks to high user engagement, Telegram allows you to directly deliver advertising messages to your target audience. However, for maximum effect, it is important to use the right tools for advertising in Telegram channels. In this article we will look at the experience of using several popular platforms, such as Telega.in, Epicstars, Telejet.pro, Teletarget.com and others, comparing their main capabilities and distinctive features.

Advertising services

Telega.in is one of the largest Russian aggregators of advertising in Telegram channels. The platform offers a convenient and intuitive interface, a wide base of channels and analytics that allow you to effectively manage advertising campaigns.

Advantages of Telega.in:

wide telegram channel database: Telega.in features more than 30 thousand channels covering various topics — from business and technology to entertainment and lifestyle.
flexible targeting: the platform provides the ability to fine-tune filters by topic, audience size, activity and price range in order to select the most suitable channels for advertising.
transparent statistics: the interface displays channel statistics (reach, involvement, subscriber activity), which allows you to make an informed choice.
verified channels: Telega.in carefully checks channels for boosting subscribers and activity, which protects the advertiser from low-quality traffic.
cases and recommendations: the service publishes cases and articles useful for those who are just mastering advertising on Telegram.

Using Telega.in, you can easily launch an advertising campaign, track its results and get detailed analytics, which makes the platform convenient for companies of various sizes.

Epicstars is a platform that offers advertising not only on Telegram, but also on Instagram, YouTube and other social networks. The main advantage of Epicstars is its multi-platform, which is convenient for companies operating on several platforms at once.

Epicstars Features:

multi-channel advertising: in addition to Telegram, Epicstars supports other platforms, which is convenient for complex advertising campaigns.
Advanced Statistics: Epicstars provides detailed audience engagement data to help measure the effectiveness of advertising campaigns.
price flexibility: the service offers a wide selection of channels in different price categories.

Epicstars is suitable for brands that want to promote themselves on several social networks at once and look for advertising opportunities outside of Telegram.

Telejet.pro is a service specializing exclusively in advertising on Telegram. It is suitable for those who are focused on promoting through this platform and need advanced targeting tools.

Advantages of Telejet.pro:

convenient selection of channels: Telejet.pro allows you to quickly find channels based on narrow thematic queries and assess the quality of the audience.
focus on Telegram: specialization on Telegram helps the service offer relevant and proven channels for advertising.
analysis tools: detailed engagement metrics help you fine-tune your campaign and evaluate its performance.

Telejet.pro is suitable for those who want to focus only on Telegram and search for niches using topic filters.

Teletarget.com is one of the oldest services for advertising in Telegram channels, offering a simple and convenient platform for searching for channels and placing advertisements.

Features of Teletarget.com

simplicity and accessibility: Teletarget.com is easy to use and its interface is intuitive even for beginners.
quick search: the service offers a convenient search by keywords, category and channel size, which speeds up the selection of the right platforms.
budget optimization: support for budget management options, making Teletarget.com accessible to advertisers with different budgets.

Teletarget.com is ideal for quickly placing ads and finding low-cost channels for small to medium-sized campaigns.

Other platforms

There are also additional services such as Plibber And AdGramwho specialize in various aspects of advertising. For example, AdGram offers a service for promotion through bots, which can be useful for narrower strategies on Telegram.

Comparison and choice of platform for advertising in Telegram

To choose the platform that will best suit your goals, it is important to consider the features and benefits of each service. Here are some recommendations for choosing:

Telega.in — suitable for broad and well-thought-out advertising campaigns, especially if verified traffic and access to a large database of channels are important.
Epicstars — optimal for multi-platform advertising and companies promoting on several platforms at once.
Telejet.pro — for highly targeted campaigns and promotion in Telegram with maximum use of thematic filters.
Teletarget.com — the best choice for small and medium-sized campaigns due to its simplicity and accessibility.

Each of these services has its own advantages and is suitable for advertising projects of varying sizes.

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Is telegram advertising really a profitable solution?

Experts here note that advertising on Telegram can be a very profitable solution, especially when you consider some of the key advantages of this platform:

High level of audience involvement

Telegram is famous for the high engagement of its users. Unlike other social networks, where subscribers may be “dormant,” subscribers to channels and chats on Telegram are often actively engaged with content. This increases the likelihood that the advertising message will be read and perceived by the audience, and not just scrolled through.

Targeted promotion

Telegram channels usually have narrowly focused topics (for example, finance, health, travel, business, etc.), which allows brands to target their advertising only to those who are already interested in their niche. Services for advertising on Telegram (for example, Telega.in, Telejet.pro) help with the selection of suitable channels, offering detailed analytics, data on reach and engagement. This minimizes advertising losses and helps achieve good returns from advertising.

Flexibility of advertising formats

In Telegram, you can use different advertising formats: text posts, posts with images, videos, as well as polls or even integrations in story format on behalf of the channel author. This allows you to experiment with presentation, choose the format that best suits the product and attracts the attention of subscribers.

Suitable for niche brands and small businesses

Telegram is often used by small companies and startups that want to attract a loyal audience. Advertising platforms offer channels of different reach and cost, so o makes it accessible even to small businesses with a limited budget. Service Telega.infor example, provides channels at different price points, which is convenient for tighter budgets.

Benefits from advertising in Telegram: what is important to consider

The impact of advertising on Telegram can appear within a few days after launch, but it all depends on several factors, such as the type of product, target audience, quality of content and selected channels for placement. Here’s more details:

How long does it take to see results?

Instant results: Direct response is often observed in the first days after advertising, especially if the product is interesting and relevant to the channel’s audience. For everyday goods (cosmetics, accessories, courses), advertising can provide almost immediate returns — an increase in traffic to the site or orders.
Medium-term return: For products with a longer decision cycle, such as training, subscription services or more expensive products, the results may become noticeable after a few weeks as users become aware of the brand and are ripe for purchase.
Delayed effect: With regular advertising, the audience gradually begins to trust the brand more. In such cases, the result does not appear immediately, but stabilizes and increases with each new advertising release.

Permanent placement: is it necessary?

Regular advertising really brings more benefits. Constant exits create a “presence effect”, strengthening trust in the brand, and ensure sustained interest in the product. Advantages of constant presence in Telegram advertising:

Increased brand awareness: Users who see your brand regularly are more likely to turn to you when they have a need.
consolidation of reputation: regular appearance in trusted channels helps the brand establish itself in the minds of the audience as an authoritative source.
Relevance at the right time: Users’ needs may arise suddenly, and regular advertising increases the chance that they will choose you at the right time.

How often should you run ads?

The optimal frequency will depend on the specific brand and budget, but companies usually choose one of two solutions:

Monthly posting: good for building awareness without overwhelming your audience.
campaigns with a certain frequency: for example, launching advertising once a quarter to maintain interest and increase the audience during key business seasons.

Tips for achieving quick and sustainable returns:

analyze the results: track conversions and engagement to understand what type of channels and advertising formats work best.
test new channels: this will help you reach more audiences and find the most effective channels for your niche.
optimize content: update texts and visuals to avoid advertising “blurring” and maintain the interest of subscribers.

To summarize, advertising on Telegram gives quick returns for products with impulse demand, but works especially well with regular outreach, creating sustainable interest and trust in the brand.

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