At the resort “Mriya” will be a annual forum for representatives of the spheres of tourism and hospitality HoReca Fest

The organizer will be the «Academy of hospitality». The event will unite participants from 19 regions of Russia, 56 industry experts, as well as international guests.

The main theme of 2025 is “Human Center: a new level of relations between business and man”. The forum will become a platform for the exchange of experience, finding solutions to personnel challenges and strengthening the prestige of professions in tourism. Among the speakers:

Elena Pobedonostseva, co -owner of Unodostres, author of the book “The whole thing in people, a personnel management consultant;

• Andrey Gavrikov, expert in digital marketing since 1999, author of the bestseller “Digital Marketing. The main book of the Internet Marketologist ”, founder of the Marketing Agency Completo and the Maed Marketing Academy;
• Oksana Masyukova, General Manager of the Ararat Park Haitt Hotel;
• Evgeny Klochkov, founder of Ang Group, ideologist, member of the Beta Gamma Sigma International Business Community; Doctor of Business Administration, DBA.

The first day of the forum will be a space for discussing key aspects of human centricity in the hospitality industry, as well as the introduction of strategies that will help participants adapt to modern challenges and market requirements. The program includes the study of applied tools for building the right marketing and sales systems to increase business efficiency.

The second day of HoReca Fest is a platform for the exchange of experience between industry professionals, finding the optimization of business processes and the introduction of sustainable development of regions. Panel discussions and lectures will affect topics such as state support and marketing of territories, anti -crisis management in conditions of changes, shortcomings in the field and others.

Samvel Sarukhanyan, General Director of the resort “Mriya”:

HoReCa Fest with cases from practitioners, training and non -personnel helps business and representatives of the authorities to form strong partnerships to achieve common goals in the tourism industry. By joint efforts, we can more effectively develop domestic tourism and popularize it among the country’s inhabitants. When the possibilities of traveling expand, we should have strong positions and advantages before resting abroad. An equally important goal is to create a strong tourist brand of Russia in the international market, which will attract tourists and partners from other countries.

The first forum of the tourism and hospitality industry HoReca Fest was held on the territory of Mriya in 2022. For three years, 7,000 representatives of the industry from Russia, India, China, France and the CIS countries took part in it.

Register for HoReca Fest and find out detailed information about the event. By link on the forum website.

Source: Press Service of the Yalta Administration