Krympress reports:
The results of the selection for the program «Ministry of Content» were summed up. Not having analogues in Russia, a special project was developed by the project «Topblog» presidential platform «Russia is a country of opportunities» Together with the workshop of the Senezh Department with the support of five federal departments. More than 8,000 applications have received from the regions of Russia, and now the 600 strongest participants will be held a program of additional professional education. Among them are five residents of the Republic of Crimea. Applications for participation in the program from the Republic of Crimea were submitted by 89 residents.
In the direction of «Culture and Creativity», Olga Pavlenko was selected. In her blog on the Zen platform, she publishes articles on the history of Russia, talks about cultural heritage and shares reviews of books. In the direction of «Science and Education» were Evgeny Pyatachev and Alexei Puzanov. The first created the educational channel “Um and Culture”, where he publishes intellectual quizzes, historical notes and entertaining facts, and the second is a blog about leadership, self -development and time management. Serafima Muravyov was selection in the track «Culture and Creativity.» The girl talks about literature and history, shares the routes of cultural trips and meaningfully connect the past with the present. In the direction of «Tourism» Crimea will be presented by Victoria Matskevich. In her blog, she combines personal impressions with local history materials and educational tasks.
Today, state institutions are actively interacting with creative leaders of the digital environment in order to share significant information and involve citizens in discussing issues of the country’s development. To create a stable platform for such cooperation and prepare media specialists will help the new track of the fifth season of the All -Russian Project Topblog — “Ministry of Content”. This is the first educational program in Russia, within the framework of which federal ministries will build systemic interaction with bloggers, forming a confidential and open dialogue.
The “Ministry of Content” is one of the first programs uniting bloggers and representatives of the authorities in the same mission: to prepare opinion leaders who are able to broadcast the right values, talk about important and do it professionally. Social networks have become an instrument for the formation of meanings, therefore, the All -Russian Topblog project launched systemic work on the training of new generation media specialists in partnership with specialized ministries. 8,352 applications from all regions of Russia were received in the program — this is confirmed by a high request for professional development in the field of media. The 600 strongest will soon begin training to become real speakers of different industries.
The theme of the program “Ministry of Content” covers the key spheres of the country’s life — healthcare, culture and creativity, agricultural technology, education and science, tourism — with the support of the relevant ministries: the Ministry of Health of Russia, the Ministry of Culture of Russia, the Ministry of Agriculture of Russia, the Ministry of Agriculture of Russia and the Ministry of Economic Development of Russia.
The competition for participation in the track was 14 people per place. The applicants were selected portfolio and offered the ideas of media projects for specialized ministries.
Participants are waiting for training with leading experts of the media sphere in the workshop of the Senezh Management, and then team work with ministries on real projects. The best following the results of the track will be able to become the leaders of opinions in their sectors and continue joint work with state structures. In addition to 600 contestants, 100 representatives of communication teams of federal departments, including from the Republic of Crimea, join the training. The region as part of the federal team will be presented by the head of the information policy and public relations department Diana Khomenyuk.
The educational track «Ministry of Content» takes place in a hybrid format and includes advanced training programs for two audiences. Bloggers are studying at the course “Content in the era of a digital economy”, within the framework of which they study medialandshaft, digital security, branding, interaction with authorities, media planning, communications, legal foundations, producing, storitelling, promotion in social networks and social responsibility. The teams of the ministries master the course “The Digital Voice of the State”, dedicated to strategies for interacting with bloggers, working with an audience, UGC content, digital projects and media practitioners for government agencies. Dozens of experts — journalists, strategists, designers and media managers of the country’s leading media companies conduct training. The completion of the course will be certification for the participants.
Based on the results of the program, the 150 best participants will fall into the next stage of the track: in August, bloggers and representatives of ministries will gather in Senezh to form teams and begin to create media projects reflecting the current state agenda and real tasks of departments. The final in November will become the main event of the program — presentation of finished products to experts and departments, where they will determine the winners who open new opportunities, support and the role of media ambassadors of industries.
According to the Presidential Platform «Russia — the Country of Opportunities»
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