Krympress reports:
In the field of catering, the atmosphere plays no less role than the taste of dishes. People come to the coffee shops and restaurants not only for food, but also for emotions, a visual impression and a feeling of comfort or status. It is the interior that largely forms the first impression, affects guests’ behavior, the duration of their visit and even willing to spend more. Together with designers from Tenzo studio https://tenzo-buro.ru/interry-restoranov-i-kafe Consider how the design of the space is directly related to the average check of the institution.
Emotions = Sales: Consumer Psychology
When a person enters the cafe, he subconsciously evaluates the interior: how comfortable is it here, whether the situation corresponds to his expectations and lifestyle. The space with a harmonious design causes the visitor a sense of trust and willingness to stay longer. The longer a person remains, the more likely he will order not only coffee, but also dessert, supplement, glass of wine or second dish. The interior that causes positive emotions directly affects the structure of the order and, as a result, on the average check.
Visual style and target audience
A successful restaurant or coffee shop is a space in which guests feel “in their place”. The youth audience prefers fashionable, bright, Instagram-friendly establishments, where every corner can be photographed. So, they are more willing to order fashion positions from the menu, share photos and return with friends. The business audience, on the contrary, appreciates restraint, silence, comfortable seats and business atmosphere. The more precisely the interior reflects the expectations of the target group, the higher the involvement and willingness to spend money.
Duration of stay and repeated orders
In the interior, much depends on ergonomics: how convenient the chairs and sofas are, how the lighting is organized, is there a feeling of personal space. Soft light, quiet music, a cozy landing — all this helps that the guest lingers longer. This is especially important for coffee houses and cafes, where profit depends on the number of small, but repeated orders. If the visitor feels discomfort — too bright light, cold shades, a tight seedling — he will most likely limit himself to one drink and leave the institution.
Design stimulating appetite
It is scientifically proven that certain colors and textures can cause appetite or, conversely, suppress it. Warm shades — terracotta, security, soft red — are associated with heat and home cuisine, encouraging to order more. Natural materials, such as wood, leather, textiles, create a feeling of reliability and care. Glossy surfaces, metal elements and cold light are suitable for Fast Casual establishments, where the dynamics, not a long seat, is important. The selection of visual decisions should correspond to not only the concept, but also the objectives of the institution.
Zoning and privacy: comfort as a consumption factor
Successful zoning of space increases the comfort of stay and creates a feeling of choice. There are places for fast dinners, for couples, for companies and secluded meetings. This allows each guest to find his own place where he will feel relaxed. Such zones increase the duration of the visit and increase the likelihood of additional orders. When the guest feels comfortable, he is less limited in his actions, which means he spends money more willingly.
Acoustics and atmosphere
Noise, echo, loud music — all this can ruin even the most thoughtful kitchen. Sound affects the emotional state, and therefore on the behavior of the client. In the venue overloaded by the noise, guests are in a hurry, they feel irritation, cannot relax. This reduces not only the duration of the visit, but also the readiness for additional expenses. Acoustic panels, fabric elements, soft materials — all this makes the space more comfortable and contributes to the desire to stay longer.
Lighting as a perception control tool
Properly organized light can radically change the perception of space and dishes. Soft warm light makes the interior cozy, emphasizes the texture of dishes, creates a feeling of comfort and premium. The light directed at the table enhances the visual attractiveness of food, which is especially important for Instagram content. Evening lighting with local light sources adds romance and stimulates “for two” orders — desserts, wine, cocktails.
The interior of the coffee shop or restaurant is a powerful lever of influence on the guest behavior. It helps to sell more, create emotional attachment to the institution and form the right positioning in the market. The space that causes the desire to stay, relax, eat, talk and return again — this is the key to the growth of the average check. A thought -out interior is an investment that pays off faster than it seems.
Crimea news | Krympress: Latest news and main events
Comments are closed.