Designer of the online store: What you need to know about services that create network resources simply and effectively

Krympress reports:

The development of e-commerce makes the creation of an online store an increasingly popular task. If earlier to launch your own online business, knowledge of programming and considerable investments were required, today it comes to the rescue Designer of the online store -These are online services that allow you to collect a full-fledged trading site without immersion in the code.

What is the designer of the online store

The designer of the online store is a specialized online service or software solution with which you can create and launch an online store without involving programmers and designers. Such a service provides a set of finished tools: design templates, modules for receiving payments, accounting for goods, processing orders, integration with marketplaces and logistics.

Designers are cloud (work through a browser) and independently installed (for example, CMS with a visual editor). In most cases, modern users prefer cloud solutions for their simplicity, starting speed and lack of need to take care of hosting and technical support.

Why do you need an online store designer

Designers are needed in order to simplify the launch of Internet sales and reduce development costs. They are chosen:

• novice entrepreneurs;
• offline business that goes online;
• bloggers and creators of content launching merch;
• Small and medium -sized companies that do not need complex custom functionality.

Advantages of using the designer:

• Fast start: the store can be launched in 1-2 days;
• Savings: there is no need for expensive development;
• Automation: most routine processes have already been implemented (acceptance of payment, notifications, accounting of goods);
• Integration: modules are often available for communication with marketplaces, social networks, delivery services;
• Support: Technical issues are solved by the platform.

Are designers suitable for beginners

The main advantage of most designers is orientation to people without technical education. The interfaces of such platforms are intuitive, work on the principle of Drag-And-Drop, where the elements are simply dragged by the mouse to the right place. The settings are minimized, and most functions are activated in a couple of clicks.

Examples of amenities for beginners:

• ready -made design templates adapted to mobile devices;
• automatic creation of pages of goods;
• instructions and clues right inside the interface;
• built -in reference centers and support chats;
• Cloudy storage — there is no need to think about hosting.

Nevertheless, more advanced users will also find pluses — the ability to add custom code, connect the API, install their plugins and modules.

What resources can be created using a designer

The designer of the online store allows you to create not just a product catalog, but a full-fledged trading platform with many functions:

• store with physical products (clothing, equipment, cosmetics);
• digital goods store (electronic books, courses, music);
• service -oriented stores (booking, entry, prepayment);
• niche projects (for example, a store only for subscribers);
• online store with blog and promotion system.

You can launch multilingual stores, set up different currencies and delivery zones, conduct analytics, connect CRM and e-mail mailings-most modern platforms support these features.

What to consider when choosing a designer

Before launching an online store, it is important to evaluate your goals, budget and project scale. Here are the key parameters to which you should pay attention to:

Simplicity of use

If you are a beginner, pay attention to the convenience of the interface, the presence of templates and training.

Support for payment systems

Make sure the service supports the payment methods you need: cards, Yumoney, PayPal, installments, etc.

Integration

Check if it is possible to connect warehouse accounting, CRM, mailings, delivery, analytics and marketplaces.

SEO and promotion

The platform should allow you to configure meta-tags, CNC, create a blog and connect analytics.

Price

There are free tariffs with restrictions, and paid — from 500 to 5000 rubles per month, depending on the needs.

Support and reliability

A good service is not only a set of functions, but also stable work, regular updates and technical support.

The main pros and cons of designers

Advantages:

• quick launch without technical skills;
• accessibility for small businesses;
• wide selection of templates and modules;
• integration with external services;
• Simple scaling.

Flaws:

• limited flexibility compared to custom development;
• can be expensive with high sales;
• Some functions are available only at senior tariffs;
• Dependence on a specific platform.

The designer of the online store is a powerful tool that helps entrepreneurs, bloggers and companies quickly go online and start selling. For beginners, it becomes an entry point in E-commerce, allowing minimizing starting risks, and for advanced ones it is a way of testing ideas, niches or launching MVP.

It is important to clearly determine the goals, choose the desired functionality in advance and test several platforms before making the final choice. Thanks to the designers, the launch of the online store has ceased to be a complex and expensive task-and has become available to everyone.

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