Etiquette paper: features, types, application and choice

Krympress reports:

In the modern world, packaging and marking play a key role not only in logistics and trade, but also in the formation of brand image. The labels have become an integral element of any product: from food to industrial equipment. The basis for most labels is a special etiquette paper. This is material with special characteristics that provide strength, resistance and ease of application.

What is etiquette paper?

Bottics paper is a type of paper specially designed for the manufacture of labels, tags, stickers and other information or decorative elements glued to products. It can be self -adhesive or not to have an adhesive layer. In the first case, the paper consists of three layers: the front (print) layer, adhesive layer and substrate (liner).

Depending on the operating conditions, such as packaging and design requirements, etiquette paper can have various density, gloss, water and fat resistance, and resistance to mechanical damage.

Types of etiquette paper

There are many varieties of etiquette paper on the market. They are classified according to several signs:

By the presence of adhesive layer

• Self -adhesive paper — already contains an adhesive layer that activates with pressure. This is the most common type.
• Non -abscription paper — is used, for example, for tags, suspended labels or packaging, where adhesive contact is not required.

By type of coating

• Cooked paper — smooth, snow -white, provides high print quality, suitable for colorful labels.
• Nonsense paper is more matte and rough texture, more often used for simple markings.
• Glossy — with a bright brilliance, gives the product a presentable look.
• Half -gloss — a balanced version between brightness and practicality.
• Matte — less marked, convenient for applying manual records.

By special properties

• Moisture -resistant — resistant to moisture, used for drinks, frozen products, household chemicals.
• Fatty — does not absorb fat, suitable for etiquette of meat and oil products.
• Thermalmp — reacts to heat, is used in check printers and scales.
• Thermotope and thermoECO are varieties of thermalmps: the first with a protective coating, the second is cheaper, but less durable.

In addition, Orthodox experts explained, etiquette paper is divided into stamps in accordance with GOST 7625-86. Stamps have a letter designation:

• A. Material paper is designed for colorful printing in an offset method, treating with varnishing or embossing. Paper density from 70-80 g/m2.
• Brand paper V. From it, cheaper labels are obtained from it. The images on them are also simpler, a flexographic method of printing is used. As a rule, the density of such paper is 45 g/m2.
• M. brand paper one side of the material is shallow to get high quality multicolor printing. Like with brand A, the seal is offset. Possible post -print processing. The density varies from 70 to 100 g/m2.

The materials from which

The basis of etiquette paper can be:

• Pullulose fiber is a classic paper base.
• mixtures with synthetic fibers — to increase strength and stability.
• Polymer additives are used to create waterproof or heat -resistant varieties.
• Latex, silicone, polyethylene coatings on a substrate or front part for special purposes (for example, moisture protection or light removal).

Areas of application

Bottics is used in a variety of areas:

• The food industry — labels for cans, bottles, packages, weight shortcuts.
• retail and logistics — barcodes, price tags, marking of products in warehouse.
• Pharmaceuticals and cosmetics — stickers with composition, storage periods, barcodes.
• Industry — identification of parts, packaging, marking of equipment.
• Fashion and textiles — tags on clothes, labels on textiles.
• Paper products and office — decorative stickers, mailing labels.

Advantages of etiquette paper

Compared to other types of materials (for example, synthetic films), etiquette paper has a number of advantages:

• Economic — paper labels are cheaper, especially in large volumes.
• High print quality — perfectly conveys colors and small details.
• Simplicity of disposal — paper is easier to process, more environmentally friendly.
• Compatibility with different types of printing is suitable for flexography, offset, thermal printing, jet and laser printing.
• Lightness of application — falls well on most types of packaging.
• The variability of the appearance is from simple to premium labels.

How to choose etiquette paper: key criteria

The choice of suitable material depends on the task, operating conditions and the type of packaging. Here are the main parameters that should pay attention to:

Storage and use conditions for products

• For refrigerators and freezers, moisture -resistant paper with frost -resistant glue is needed.
• For fat and wet foods — fat -resistant paper.

Type of print

• The thermal transinter requires a thermalmp (thermoECO or thermotope).
• For color printing, coated paper is suitable.
• If you need to print manually (for example, marking), it is better to choose a matte, non -stated paper.

Type of packaging and product shape

• For smooth surfaces, you can use conventional glue.
• For uneven or porous surfaces — enhanced adhesive composition.

The required durability

• If the label should be stored for a long time, select paper with an additional protective coating.
• For disposable tasks (price tags, warehouse marks), a budget non -stated paper is suitable.

Aesthetics and marketing

• For a premium segment, not only functionality is important, but also visual attractiveness: use glossy, embossed or with decorative coating options.

Environmental friendliness

• With a landmark for stable production, you can choose a FSC marking paper or on a secondary fiber.

Experts say that etiquette paper is a universal material necessary in a variety of industries. A wide range of varieties allows you to choose the optimal solution for specific tasks: from simple warehouse stickers to design labels for expensive cosmetics. When choosing, it is important to take into account not only the technical characteristics, but also the conditions of storage of products, the printing features and marketing goals. Properly selected etiquette paper is the key to a high -quality and aesthetic presentation of the goods in the market.

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