Every second Crimean believes that he is not influenced by advertising and buys only what he needs

CrimeaPRESS reports:

On October 23, advertising industry workers celebrate their professional holiday. Every seventh Crimean would agree to appear in advertising and promote almost any product for a fee. In an open service survey Superjob Representatives of the economically active population from Crimea took part.

Judging by the survey results, most often, under the influence of advertising, Irkutsk residents buy food (7%), cosmetics, perfumes, care products (5%) and household appliances (3%). 3% of respondents each noted that advertising prompted them to buy gadgets, medicines, medical products and household chemicals, and 2% each — to purchase auto products, clothing, shoes and tickets to cultural events.

Women, influenced by advertising, are more likely than men to buy food, cosmetics and household chemicals, while men buy gadgets and spare parts.

Every second Crimean (50%) believes that they are not influenced by advertising and buy only what they need. Men stated this more often (53% versus 47% of women).

Every seventh Irkutsk resident (15%) would agree to appear in advertising and promote almost any product for a fee. Every eleventh person (9%) is ready to advertise only a high-quality and useful product. Women would like to participate in advertising of cosmetics, food and clothing items, and men — cars and sporting goods.

Every fourth Crimean (26%) would not act in commercials: “Advertising is not my thing.”

Which advertisement made the greatest impression on Crimeans? According to the survey, respondents most remembered the advertisement of the Imperial Bank (2%). 1% each noted advertising for Mercedes, MTS, VTB, Coca-Cola, Snickers, Sberbank services, Ozon and Tele2.

Dates: October 9—21, 2024

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