CrimeaPRESS reports:
In a service survey SuperJob Representatives of the economically active population took part.
Every second resident of Crimea (55%) constantly uses bonus cards from food stores, every third — sometimes. 13% of respondents said that they never use discount cards.
Citizens assess the benefits of discounts quite modestly. According to 40% of those who use bonus cards, participation in such programs allows them to save up to 500 rubles per month. 14% believe that store cards save from 500 to 1000 rubles per month, and 15% — from 1000 to 3000 rubles.
On a regular basis, women use bonus programs more often than men. But the amount of savings among men is greater than among women.
The older the respondents, the more often they save in this way: among young people under 34 years old, 50% participate in grocery store loyalty programs, and among city residents over 45 years old, this figure is already 56%. The average amount saved per month is lower for those who are younger.
Respondents with incomes up to 50 thousand rubles use store cards more often than those who earn more, but save almost 1.5 times less money with them.
Dates: November 2-6, 2024
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