Gender distribution in the Russian services market: a quarter of the transport services and IT market is occupied by women

CrimeaPRESS reports:

Women are increasingly developing their own businesses and providing services in areas of business that have traditionally been considered predominantly “male” — for example, in transportation, IT and telecoms, as well as in repairs and construction, a study by the Avito Services platform showed.

On the eve of International Women’s Day, Avito Services analyzed the gender ratio of performers in various service sectors. According to the platform, gender inequality in most areas is disappearing. Thus, over the past four years (from January 2020 to January 2024), the share of women among entrepreneurs and private craftsmen has increased significantly in those niches that were traditionally called “male” — for example, construction, transport services and IT. At the same time, men are also beginning to explore segments where the proportion of women entrepreneurs and craftsmen is larger.

According to market research from Avito Services, over the past year the share of women who provide services in the “IT, telecom and Internet” category has grown from 18% to 23%, that is, today every fourth specialist in the IT field (installation and configuration of software, creation and promotion of websites, programming according to technical specifications and other IT and Internet services) is a woman. At the same time, analysts note that the niches of construction and transport services are 18% and 25%, respectively, occupied by women.

In 3 years, women have overtaken men in business services

According to Avito Services, until 2023, more than half of the performers (54%) on the Avito platform in the Business Services category were men, and over the past year the ratio has changed in favor of women. Today, 53% of offers (versus 46% in 2021) on the Avito Services platform are presented by women.

Georgy Akopyan, director of the Avito Services vertical:

The services market is a segment that every year attracts an increasing number of entrepreneurs in a variety of categories. A developed system of platforms for searching for private contractors in Russia helps both beginning entrepreneurs and large companies attract orders, increase their client base and effectively develop their business in the service sector. The number of performers on Avito Services is growing: advertisements are placed by both private craftsmen and large enterprises — today there are more than 3 million advertisements for services throughout the country. And Avito’s role as a socially responsible business is to provide a platform for the development of entrepreneurship in any service segment: from construction and transportation to the beauty industry or home services.

The largest share of women entrepreneurs remains in the field of beauty and health, personal services and training, but men are gradually entering these segments

Analysts also found that the share of beauty masters among women across the country as of 2023 is almost 90% (and over the past three years, the share of male masters has not exceeded 11%). According to market research from Avito Services, for the country as a whole, men are increasingly developing their business in this area: the share of men in the category increased by 9 percentage points. over 2 years (from 14% in the second half of 2021 to 23% in the second half of 2023).

Analysts also note that among craftsmen providing household services and minor household repairs (repairing and sewing clothes and shoes, minor household repairs, laundry, dry cleaning, etc.), women also predominate (67%). Among domestic service providers, 89% are women. Another area in which women are more likely to develop their business is animal care services (80%).

On Avito, the share of advertisements in the “Training and Courses” category (tutors, vocational training specialists) from women throughout Russia is 77%. At the same time, in the market as a whole, there were 11 percentage points more male tutors across the country (from 25% to 36%) over 2 years.

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