CrimeaPRESS reports:
How and from what do official Russian bookmakers make a profit?
Sports betting enjoys a high level of popularity among Russian citizens. They make a bet to experience genuine emotions and gain the opportunity to earn on the matches of their favorite teams. The organizers of the game, bookmakers, also make money on this. At the same time, their profit does not depend on whether the bet made by the player wins or not. Mikhail Zaichenkov, creator reviewer of legal bookmakers in Russia explain how and on what bookmakers make money.
What determines the average annual earnings of a bookmaker?
The average amount of profit of any bookmaker depends on several aspects.
- Number of players. Rather, we are talking about regular users who place bets on a regular basis. After all, beginners can, after registration, make several bets of 100-500 rubles, and then stop playing.
- Investments in marketing. This point is especially relevant for newcomers to the market. Without proper investment in advertising, it is unlikely that you will be able to get off to a good start and get the desired number of customers. The more investment in marketing, the higher the profit from new players.
- Benefits for users. As a rule, clients pay attention to the benefits of cooperation with the bookmaker. We are talking about the size of the coefficients, promotions and bonus assortment. If the quotes are too low and the number of bonuses is meager, then it is unlikely that customers will decide to continue cooperation.
Basic methods of earning
Profit for Russian bookmakers brings several directions at once. This:
- the margin included in the coefficients;
- Attraction of new clients;
- promotion of Express.
Margin
The concept of margin is understood as a certain percentage of bookmaker’s profit, which is included in the odds of each event. Thanks to this, the company provides itself with a profit, regardless of the final result.
For example, PSG and Monaco meet in the French championship. The coefficients were distributed as follows:
- P1 — 1.57;
- Draw(x) — 4.19;
- P2 — 5.59.
As a percentage, it will be 63%, 23% and 17% respectively. We add these numbers and get 103%. Thus, the margin will be 3%, which will be the guaranteed profit of the bookmaker.
Attracting Newcomers
Competent marketing, the emergence of new bonuses and promotions will attract newcomers to the game. Not all of them will stay on the site, but many of them will still become regular customers and will place bets on a regular basis, which will also allow the bookmaker to earn on their losses, and to extract additional profit on the margin due to the increased volume of bets.
Express
Express bets are a goldmine for bookmakers. After all, in them the margin is multiplied with the number of outcomes, which increases to indecent figures. It is for this reason that the popularization of such bets as parlay is also one of the main methods for making a profit.
How much do betting companies earn?
Starting investments in the amount of about 1 billion rubles are required to open a bookmaker’s office. According to available data, on average, bookmakers earn about 10-15% of the mentioned amount, which is 100-150 million rubles a year. For this reason, the betting business is considered a long-term investment and the initial investment should pay off within 7-10 years.
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