Krympress reports:
Why does local journalism go online and what does it mean for the reader
Over the past five years, media consumption in Russia has changed radically. People are less and less addressed to print publications and are increasingly learning the news through a smartphone — from Telegram, Yandex News, and social networks and news aggregators. This is especially true for regional media.
Until recently, a news portal in a small city was considered an addition to the newspaper. Today is the main source of information for local residents. In conditions of high competition, the traditional media has to change for the user’s attention: to introduce multimedia formats, reduce publications, adapt content to mobile devices.
Why are users go into digit
The modern reader has a limited time and a huge flow of information. He wants to receive the news quickly, conveniently and with an understandable presentation. That is why text blocks give way to short notes, cards, videos and infographics.
News portals, which quickly respond to the requests of the audience, receive not only traffic growth, but also loyalty. Locality is especially important — topics close to a resident of a particular city: roads, tariffs, incidents, politics and culture.
Many editions are increasingly using analytics: what topics “come in”, how much time the reader spends on the page, how many clicks are made. This approach helps to understand what is really important to the audience, and to rebuild the work in real time.
An example of a competent approach to information filling and digital transformation can be seen in the article Moscow is updated thanks to renovation. It shows in detail how the combination of infrastructure changes and information support creates confidence in the audience — and this technique is actively used by regional media.
What happens to local publications
Today, more and more urban editions reduce print circulations and strengthen the site, launching their own channels in social networks, Telegram, VK and other sites. They become not only news sources, but also part of the community, actively interacting with readers: through comments, surveys, feedback.
Such a transformation allows the media to remain relevant, and the reader can feel involvement in city life. Especially in small and middle cities, where the number of news alternatives is limited.
Which format comes best
According to analytical platforms, the greatest response receive short news up to 1000 characters, accompanied by photos or videos. Thematic special projects also work well — about housing and communal services, schools, local problems. They not only inform, but also involve residents, forming the feedback between the media and the audience.
The transition to a digit is not just a matter of survival, but a strategic choice. And those publications that adapt now will be the leaders of local journalism tomorrow.
You can learn more about digitalization and its impact on public processes on the site dmvv.ru — Here are published materials on the media, city policy and communications.
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