How to choose a neural network service for generating a logo for your brand
Krympress reports:
My name is Mikhail Khomutetskiy, I am the founder of Turbologo, and over the past ten years I had a chance to observe how the logo design market has been changing. Artificial intelligence made the process of creating a corporate identity easier and more accessible. But the paradox is that with a huge number of services, many entrepreneurs are lost, not understanding what to trust. This material is not just a review. This is a practical guide on how to choose a suitable neural network service to generate a logo, without spending extra money and time.
Why did the neural networks become a key tool for branding
A few years ago, the creation of a logo seemed a difficult task requiring the participation of a designer and long approvals. Today a few clicks are enough to get dozens of options based on neural networks. But it is important to understand that automation is the algorithms that teach to recognize the trends, combine forms and select color schemes.
The neural networks analyze millions of design work, recognize patterns and offer fresh ideas. This is useful when you need to quickly start the project or test several brand concepts. However, not all AI services are equally good: everyone has its own strengths and weaknesses.
The main criteria for choosing a neural network service
When the entrepreneur first encounters the choice of a platform for generating a logo, he usually focuses on the price. But in reality it is only one of the components. From experience, I can highlight five factors that really matter:
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Quality and uniqueness of design. Some services issue template solutions. Logos may look decent, but they will not stand out.
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The possibility of customization. A good generator does not limit you with a ready -made option, but allows you to edit colors, fonts and shape.
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Formats and rights to use. It is important that the final file is available in the vector (SVG, PDF), and the license allows you to use it without restrictions.
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Support for the Russian language. Not all neural networks work correctly with Cyrillic, which is especially critical for business in the Russian Federation.
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The speed and convenience of the interface. If the service is overloaded with excess steps or works slowly, it reduces the pleasure of the process.
Review of popular services
I tested dozens of AI generators of logos. Here are three approaches that entrepreneurs most often choose:
- Service
- Peculiarities
- When it suits
Turbologo
- Fast generation, flexible editor, branding packets
- When you need a finished logo in 10-15 minutes
Canva ai
- Convenient for social networks, there are templates
- When the logo is part of the general design
Midjourney / Dall · E
- Generation of non -standard ideas
- When an unusual visual concept is needed
How to check the quality of the logo
Even the best service does not guarantee one hundred percent result. Here’s what you should do after generation:
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See how the logo looks on a business card, packaging or banner.
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Make sure that fonts are read on different devices.
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Check if there are too similar logos on the network.
Expert Council: Always test at least 3-5 different concepts before choosing the final version. Often the first result seems attractive, but a fresh look the next day opens up new ideas.
How to create a logo via Turbologo
To show in practice how the AI service works, I prepared a short guide. Turbologo is not just a generator, but a full -fledged brand designer. The algorithm analyzes the selected colors, icons and style, creating the logo options in a couple of minutes.
Steps:
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Enter the name of the company and select the field of activity.
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Indicate preferred colors and symbols.
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The service will create dozens of options that can be edited.
If necessary Create a logo neural networkTurbologo makes it possible to finalize it manually in order to avoid template and give uniqueness.
5 errors when choosing AI service
Sometimes users make the same mistakes. Here are those that are most often found:
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The selection of a service without checking formats. Having received the logo only in PNG, it is difficult to print it on business cards or banners.
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Blind trust in the first result. Neural networks do not always guess the correct proportions and combinations.
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Lack of verification for uniqueness. Some services use the same templates for different users.
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Ignoring branding. The logo without a well -thought -out color palette and fonts loses value.
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Savings on license. Free versions are often limited and do not give rights to commercial use.
Frequently asked questions
1. Is it possible to get a unique logo through a neural network?
Yes, if you use a service with thoughtful customization.
2. What is more important: the price or possibility of an editor?
The price is important, but it is better to look at the flexibility of the settings so that the logo is really yours.
3. Is a neural network suitable for a serious business?
Yes, many brands begin with AI sloths, and then develop style with designers.
4. How quickly can you get a logo?
From 5 to 15 minutes — it all depends on the selected service.
Conclusion
Neural networks opened a new era in branding. Today, it is enough for the entrepreneur to know what exactly he wants to convey to the audience, and the algorithms will prompt visual decisions. The choice of service is not only a matter of price, but also a matter of quality, convenience and improvement opportunities.
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