In Crimea for tourists, a flowering calendar with augmented reality and a route along flowering locations were developed

Within the framework of the campaign since April on a single media resource The Republican Tourist Portal of Crimea Travel Crimea is available a detailed map with locations coordinates and flowering calendar, spring programs of hotels and sanatoriums, promotions, event events, offers for photographs, as well as various recreation options in the Crimea and ways to comfortably get to the peninsula.

This year, the organizer prepared an original tourist route in the quest format dedicated to the colors for guests and residents of Crimea. This is an opportunity to go through a route in the flowering Crimea, collecting photography and receiving a cosmetics, created on the basis of Crimean flowers and herbs, lavender and roses as a gift. To take part in the quest, you need to share your photos on the social network VKontakte and receive special stickers and gifts in the tourist and information center of Crimea in Simferopol. The most active participants will be able to compete for the main prize — a certificate for vacation in Crimea.

Another feature of the campaign 2025 was the use of augmented reality and artificial intelligence technologies in the preparation of the flowering calendar. With the help of AI, the developers recreated the images of poets and writers who once sang Crimea and its natural beauties, and today they invite to meet spring on the peninsula. You can get such a video on the project’s website by pointing a mobile phone on any of the flowering calendar flowers.

Within the framework of the campaign of help, an animation was created with flourishing bright colors around the sights and hotels of the peninsula.

In Crimea, from April to June, you can see more than 15 different flowering, at this time concerts in lavender fields, photo shoots in gardens and flowers festivals — a parade of tulips in the Nika Bottsada, the Sakura festival in the Japanese garden, the days of admiring the glycine in Yalta and the roses festivals are held on the peninsula.

We want to share with all the inhabitants of Russia our spring warmth and invite you to blossom with the Crimea. Our guests are waiting for modern hospitable hotels with developed infrastructure and sanatoriums, glampings, royal palaces and parks, updated historical centers of ancient cities and walks along the Big Crimean path, accessible to all ages. Crimea is a unique region for healing and family vacation, with cultural and historical heritage and comfortable rest in all price categories— said the Minister of Resorts and Tourism of the Republic of Crimea Sergey Ganziy.