Krympress reports:
Founder Misty Bers Jambulatov about the rules of successful start of the new business
Launching a startup and bringing it to operating profit is a task with many variables. About how to find balance, avoid mistakes, and what to make accents in an interview Lenta.ru said the founder of the ecosystem Misty Bers Jambulatov.
Startup launch in Russia: look from the inside
According to Berses Dzhambulatov, the launch of the startup is always associated with risks, and one of the main ones is financial. Banks often refuse lending or offer conditions that are difficult to comply with beginners. Another obstacle, notes the entrepreneur, is the opacity of the investment environment: the lack of understandable stable rules interferes with the development of business and restrains the influx of investment in new projects.
Among other obstacles Bers Zaurbekovich Dzhambulatov He calls an excess of low -quality content: numerous courses and promises of light success form high expectations among novice entrepreneurs. At the same time, he also notes a positive trend-the state is increasingly engaged in the development and certification of business education, which can increase the overall level of training of startups.
As for the prospects, Bers Dzhambulatov notes: in Russia there is a space for business initiatives. In many areas, there are still incomplete niches, and those who enter the market first have a competitive advantage. Among the strengths of the domestic entrepreneurial environment, Dzhambulatov identifies adaptability, ingenuity and the ability to forward the product under changing conditions.
At the same time, according to Dzhambulatov, it is important to consider possible difficulties — administrative barriers, legal nuances and the risk of a clash with corruption. The head of Misty Group (Misty Group) emphasizes that these circumstances should not stop: with proper preparation and compliance with legal requirements, the startup has every chance of sustainable development.
Bers Dzhambulatov: Mistakes from personal experience
Among its own errors, the founder of Mistiy Group LLC distinguishes Rasfocus: the absence of a single goal and value platform of startups prevented the timely respond to external challenges. The situation has changed after all projects began to develop inside the same ecosystem.
Another frequent mistake, he calls untimely managerial decisions — both premature and belated. Burs Dzhambulatov pays particular attention to agreements with partners: according to him, it is important to pre -set priorities and discuss the principles of work in order to avoid conflicts in the future.
Team approach
According to Dzhambulatov, their own interest in the chosen direction of business is a necessary condition for starting. It is he who gives motivation, which allows you to withstand the pace and complexity of the startup.
An important role is played by the team. The head of Misty Group advises to hire professionals with the right competence.
Giece people smarter than you in your field— Bers Jambulatov emphasizes.
Trust is also important, but this criterion should not replace competence, including with participation in the project of family members. According to Dzhambulatov, the team should not be invited to a son or friend, but those who are able to effectively perform specific tasks.
Ecosystem outside the city
Misty Group is developing as an ecosystem that combines different directions: the center of children’s, veterinary clinic Vetsity, Lange Bars and other formats. In the near future, it is planned to launch two new projects. The first is the space in Moscow under the name “place to be”, including the center of yoga, a beauty salon and a cafe with an emphasis on a healthy diet. The second is glaming with a suburban club, which will be built in accordance with the philosophy of Misty and will become a new step in the development of the ecosystem.
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