Poll: how do Russians feel about booking hotels on a Russian booking service
The Russian holiday accommodation booking service Tvil.ru decided to «play» on the departure of Booking.com by launching more than 230 thousands of billboards with the slogan “Need a hotel? Booking hotels on Tvil.ru.”
According to the Tvil.ru survey, 11% of Russians consider this approach to be ordinary advertising, and they don’t see any “trolling” of Booking.com. Another 24% of social media users praised the creators of the advertising campaign for their creative solution. More than half of the surveyed tourists in the social network «Vkontakte» and in the telegram channel Tvil.ru noted an interesting approach to advertising the hotel booking service. Outraged by the bold trick of marketers Tvil.ru % of social network users , analysts say portal.
It was previously reported that from 24 February after the suspension of activities in Russia Booking.com, hotel owners began to massively «come» to Russian booking services. After that, 67 apartments and apartments were added to Tvil.ru at once, and more 3000 hotels, then 2,000 new accommodations “come” every week.
How do Russians feel about booking hotels on a Russian booking service:
- Normal advertising, I don’t see «trolling», 67%
- Great. Well done, 24%
*According to the results of the Tvil.ru survey3000