Project — «Blave in the Crimea!»

At the initiative of the ministry in 2024, in order to stimulate the demand for rest in Crimea in the spring-summer period, a single information and advertising campaign was organized under the slogan “Blave in the Crimea!”. This project provides for the popularization of the calendar in the media and flowering cards in the Crimea — as a motive for relaxation in this period, as well as the creation of additional positive information reasons and thematic events tied to flowering periods in the region and popular locations.

In 2025, the Information and Black Black Infusive In the Crimea starts from April 1 and will last until July 15. Within the framework of the project, the Unified media resource https://flower.travelcrimea.com is updated, which features a map and calendar of flowering with augmented reality, location for photo and video shooting, information about events held in Crimea in the spring-summer period, as well as on promotions and discounts in hotels and sanatoriums. The novelty of this year’s project will be a quest on floral locations, as a result of which the main prize will be played among the participants — rest in Crimea.

For issues of obtaining the necessary information to participate in the project, it is necessary to contact the management of image events and information support of the Ministry of Resorts and Tourism of the Republic of Crimea. Contact person: Anna Ternitskaya (+79787549208, IMIDZ_MKT@mail.ru).

Source: press service of the Ministry of Resorts and Tourism of the Republic of Crimea