Project “Throw in Crimea!” — journalists and bloggers were shown the peninsula

In addition, the press tour included an excursion along part of one of the well-maintained routes of the Great Crimean Trail “Mysterious Meganom”, a unique horse drive at dawn near the White Rock and the flowering of wild Red Book peonies were filmed, and a route was taken in off-road vehicles along the new ecological automobile route “ South Demerdzhi. Journalists learned the secrets of production at the Alushta essential oil state farm and the Crimean Rose plant, at the Turgenevskaya agricultural company and at the Viva Lavanda lavender farm, tried local Crimean cuisine, took a boat trip through the Yalta water area and fully enjoyed the flowering in the park » Aivazovskoe» in Partenit.

Minister of Resorts and Tourism of the Republic of Crimea Vadim Volchenko held a meeting with journalists and bloggers and answered questions regarding the start and conduct of the high holiday season.

Based on the results of the press tour and thanks to the rich program, materials will be published in the media and social networks to popularize the tourism potential of the Republic of Crimea during the spring and summer holidays.

In just the first week from the start of the information campaign #FlourishinCrimea, information materials have already been published on central and regional TV channels, radio stations and in the media, according to Medialogy monitoring, with a total audience reach of more than 20 million people.

All offers for choosing a holiday, a map and a flowering calendar with precise geolocations are packaged into a single special project «Flourish in Crimea»with information support from leading federal media, three federal and nine regional radio stations, with outdoor advertising on 122 advertising surfaces in the capital of Russia, Moscow.

According to the press service of the Ministry of Resorts and Tourism of the Republic of Crimea