Residents of Sevastopol began to open franchises more often — demand grew by two -thirds

Krympress reports:

Avito experts analyzed demand and demand in the categories of “finished business” and “franchise” in 2024 and summed up the main results.

• Residents of Sevastopol are more active in open franchises: demand for them grew by 69% year by the year.
• From franchises, most often users were interested in offers in the fields of trade, catering and IT.
• Most franchises are sold in the fields of trade, catering and services.
• The number of proposals for the sale of franchises in the field of catering has grown more noticeable — 3 times.
• Buying a ready -made business was the most common goal of applying entrepreneurs to the platform (83%).
• In 2024, catering, trade, as well as beauty and health turned out to be the most popular business areas for buying on Avito.

Franchises

According to the conclusions of analysts, the purchase of a franchise is a stable growing trend. In 2024, residents of Sevastopol were looking for them 69% more often than in 2023. Among the franchises, the business in the field of trade (30%) was in greatest demand. In 2024, such proposals were searched by 46% more often than in 2023. The average amount of the weapon contribution for such a franchise is 500 thousand rubles. Then follows the field of catering with a share of 26%. Last year, such franchises were searched for 4.5 times more often, the average contribution — 550 thousand rubles. TOP-3 closes the sphere IT. She accounted for 13% of requests. Their number of year by year has grown 6 times. The average amount of the weapon contribution is 150 thousand rubles.

We observe the growth of demand for franchises and a slight decrease in interest in the finished business. This is quite logical, since the market had to adapt to the current realities, including a change in the key rate — it became very mobile. Against this background, the franchises develop more actively, since the entry threshold into such a business is usually lower than in a finished business. Also, some franchisers meet franchisees and offer them special programs that help reduce the financial burden at the opening stage of the franchise. At the same time, the number of proposals for the sale of franchises doubled in comparison with March 2024, when the franchises were allocated in a separate category, — Comments Ilya Dudkovsky, director of the Avito Business360 business.

As for proposals for the sale of franchises, the largest share of them is a business from the field of trade (32%). In 2024, such offers on Avito became more than 2.5 times. In second place is a business in the field of catering (25%). It was offered to buy such a franchise 3 times more often than 2023. The three leaders also included the service sector with a share of 24%. The number of proposals for the sale of such a franchise over the year increased by 69%.

In 2024, Avito brought 27 different franchise subcategories — so users can easily find the most suitable offers. Among them are “confectionery and bakery”, “massage studios”, “tire -resistant”, “furniture production” and others.

Ready business

In 2024, users were most often interested in the purchase of a finished business. The share of this purpose of appeal to the section «Ready -made business» In the structure of demand, it was 83%. 7% of users wanted to become an investor, and 5% for rent.

Despite the increased key rate, there is a steady interest in the finished business. Many entrepreneurs and investors are actively looking for the possibilities of investing in already functioning companies or consider partnerships. Studies conducted by us in the 4th quarter of 2024 show that despite the fact that small businesses prefer not to take loans and store money on deposits, a credit situation is restored for larger businesses. So businesses with investments already from 1 million rubles demonstrate a stable increase in demand for them on the site, which once again suggests that the period of economic changes allows you to find new niches for business development. An important factor in this process is online platforms. Avito is one of the main platforms for the purchase and sale of a finished business — so, there are now more than 150,000 users with offers for the sale of finished business, attracting investment and search for partners, — Ilya Dudkovsky, director of the Avito Business360 business, commented.

It is noteworthy that users also more often searched for investment and attractive projects. So, in 2024, compared with the previous year, 90% more users looked at ads where businessmen wanted to get a loan and 2 times more often — where they were looking for investors.

The most popular business areas

According to the results of 2024, the greatest demand came to buy a business in the field of catering (22%), the average cost was 500 thousand rubles. In second place is enterprises in the field of trade with a share of almost 22% and costs of also 500 thousand rubles. The three leaders are closed by a business in the field of beauty and health (12%), which could be bought on average for 600 thousand rubles. The largest increase in demand for the year was demonstrated by auto business (+53%) and rental business (+51%).

Avito is also actively represented by multimillion -dollar businesses. So, for example, you can purchase Apart-hotel For 1 billion 750 million rubles, a multidisciplinary medical center for 850 million rubles or an educational center for 500 million rubles.

Offers from entrepreneurs

Entrepreneurs, in turn, most often turned to the platform in order to sell the business. To date, almost 180,000 users are presented at Avito with offers for the sale of business in all regions of Russia.

Enterprises in the field of trade and catering were in the TOP for the number of offers (22% and 18%, respectively). 8% falls on business in beauty and health. This year, the number of proposals for the sale of rental business (x4 times), enterprises in the field of construction (+33%) and catering (+29%) has grown on the platform.

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