CrimeaPRESS reports:
Travel service tutu summarizes the preliminary results of the year and tells where hotels were most often booked in 2023 in Russia and abroad, how much they paid for accommodation and how many nights they most often stayed in a particular city. About 95.8% of bookings from tutu clients were in Russia, and 4.2% in foreign cities. A year ago, bookings within Russia accounted for 92.4% of demand, and for foreign cities — 7.6%.
People most often stayed in hotels and other accommodation facilities for two or three nights, and per night they paid an average of 3,770 rubles in Russia (+7.5% compared to last year) and 7,256 rubles abroad (+23.6% compared to last year) last year).
| Segment | Average check per night, 2022 | Average check per night, 2023 | Share of bookings, 2022 | Share of bookings, 2023 | Average number of nights |
| Russia | 3 505 | 3 770 | 92.4% | 95.8% | 2 |
| Abroad | 5,871 | 7,256 | 7.6% | 4.2% | 3 |
Of the Russian cities, the most bookings were made in Moscow and St. Petersburg, accounting for a total of about 35% of orders. At the same time, last year St. Petersburg was in first place in terms of the number of bookings through tutu, and in 2023 Moscow took the lead. They usually stay in Moscow for two nights, and pay an average of 4,169 rubles per night. In St. Petersburg, people pay an average of 4,060 rubles per night, and hotels and other accommodations are booked for an average of three nights.
Next in popularity is Sochi, which accounted for about 5.8% of orders within the country. People stay here for an average of three nights, and the average check per night is 4,456 rubles. Also in the top 5 in popularity were Kazan and Rostov-on-Don.
The list of Russian cities where hotels were booked most often this year also included Nizhny Novgorod, Krasnodar, Yekaterinburg, Novosibirsk, Kaliningrad, Volgograd, Vladivostok, Samara, Yaroslavl, Voronezh, Anapa, Tula, Khabarovsk, Irkutsk and Ufa.
Top 20 Russian cities where hotels were booked most often in 2023
| City | Share of bookings among domestic destinations | Average check per night | Average number of nights |
| Moscow | 19.48% | 4 169 | 2 |
| Saint Petersburg | 15.42% | 4,060 | 3 |
| Sochi | 5.79% | 4,456 | 3 |
| Kazan | 3.51% | 4,353 | 2 |
| Rostov-on-Don | 2.35% | 3 379 | 1 |
| Nizhny Novgorod | 2.31% | 4,565 | 2 |
| Krasnodar | 1.96% | 2 875 | 2 |
| Ekaterinburg | 1.92% | 3,724 | 2 |
| Novosibirsk | 1.42% | 3,358 | 2 |
| Kaliningrad | 1.41% | 4 201 | 3 |
| Volgograd | 1.32% | 3 161 | 2 |
| Vladivostok | 1.32% | 4 117 | 2 |
| Samara | 1.09% | 2,973 | 2 |
| Yaroslavl | 1.04% | 3,909 | 2 |
| Voronezh | 0.92% | 3,744 | 1 |
| Anapa | 0.89% | 3 114 | 4 |
| Tula | 0.82% | 3,892 | 1 |
| Khabarovsk | 0.82% | 3 371 | 2 |
| Irkutsk | 0.79% | 3 126 | 2 |
| Ufa | 0.68% | 3 393 | 2 |
Of the foreign destinations, Belarus and Turkey are the most in demand; in total, they account for about half of the demand among tutu users. In Belarus, the average stay was two nights and paid 4,351 rubles per night (+14% by 2022). In Turkey, the average check per night is 8,287 rubles (+40% compared to last year), and the average length of stay is three nights.
Among neighboring countries, in addition to Belarus, Kazakhstan, Armenia, Uzbekistan, Abkhazia and Georgia are popular. All of them are in the top 10 by the number of hotel bookings in 2023 through the tutu service. Of the European countries, only Italy made it into the top 10 (last year, Finland was also included in the ranking).
Among the distant warm destinations, the United Arab Emirates and Thailand were in the top 10. The UAE retained seventh place, while Thailand was not in the top 10 last year.
Of the top 10 countries, hotels are booked for the longest period (on average 5 nights) in Abkhazia and Thailand. And for the shortest period of time they stay in hotels in Belarus and Armenia — an average of two nights.
Top 10 countries where hotels were booked most often in 2023
| A country | Share of bookings among foreign destinations | Average check per night | Average number of nights |
| Belarus | 34.39% | 4 351 | 2 |
| Türkiye | 15.18% | 8 287 | 3 |
| Kazakhstan | 7.70% | 5,984 | 3 |
| Armenia | 5.27% | 7,763 | 2 |
| Uzbekistan | 4.42% | 6,087 | 3 |
| Abkhazia | 3.79% | 4,967 | 5 |
| UAE | 3.05% | 16,374 | 3 |
| Georgia | 2.94% | 5,764 | 3 |
| Italy | 1.90% | 16 901 | 3 |
| Thailand | 1.89% | 6 640 | 5 |
Russian tourists are experiencing fewer and fewer difficulties associated with blocking cards of Visa and Mastercard payment systems. Travelers pay for hotels on websites and applications of Russian services, use cards opened abroad, or pay in cash on the spot. In countries popular with Russian tourists, solutions are emerging for receiving cash, including cash sent from Russian accounts. For example, this scheme works in Thailand,” says director for hotel market development of travel service tutu Yuri Vyushin.
The depth of booking hotels and other accommodation facilities remains low. About 23% of orders through tutu in 2023 were made by travelers on the day of arrival (last year such orders were 20.5%). Approximately every fourth order (24.9%) in 2023 was made one or two days before the arrival — this is comparable to last year. About 21.3% of orders were processed within 3–7 days; last year the share of such orders was 22.8%. Interestingly, the share of orders placed 29 days or more before the arrival date increased from 8.9% to 10.1%.
Depth of booking hotels and other accommodation facilities
| Days before trip | Share, 2022 | Share, 2023 |
| 0 | 20.5% | 23.0% |
| 1-2 | 24.4% | 24.9% |
| 3-7 | 22.8% | 21.3% |
| 8-14 | 12.4% | 11.2% |
| 15-21 | 6.9% | 6.0% |
| 22-28 | 4.1% | 3.5% |
| 29+ | 8.9% | 10.1% |
Tutu analysts note that apartments and apartments are very popular among travelers, especially in the southern regions. In summer, the share of bookings in this type of accommodation reached 35-40%. At the same time, in the off-season, travelers give more preference to hotels.
Travel service tutu is a Russian travel service where you can buy tickets for trains, aircraft And buseslook suburban train schedule, find tourist packagesbook hotelschoose thematic tours, expeditions and excursions. Tutu has been operating since mid-2003 and ranks first in Russia in the travel and tourism category in terms of the number of site visits (SimilarWeb data).
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