Russian car market. Preliminary results for 2023: the Chinese auto industry is in the top five
CrimeaPRESS reports:
Agency «Autostat» announced statistics related to car sales for 11 months of the outgoing year. And it turned out that in the top 5, next to the Russian LADA (in January-November, the AvtoVAZ concern and its partners sold almost 293 thousand cars), only Chinese brands appear.
The numbers here are as follows: the most popular car that arrived from the Middle Kingdom turned out to be car Chery. 105,600 Russians got behind the wheel of Chery brand models.
Next in demand are: Haval (96,381), Geely (79,935), Changan (39,983), Omoda (38,464) and Exeed (38,174).
At the same time, experts of the Russian car market note that Chinese brands will continue to increase sales volumes and will occupy a share of at least 50%. Why is that? The popularity of Chinese cars among Russian consumers, experts say, is due to several factors:
- price. Chinese cars usually offer affordable prices compared to similar models from other manufacturers. This, of course, attracts buyers. And especially those who are looking for budget options.
- quality in relation to price. The quality of Chinese cars has improved in recent years. As production developed and modernized, Chinese automakers began to pay more attention to the quality and safety of their cars.
- updating the model range. Chinese automakers are actively updating their models with new technologies, designs and features. This may attract buyers looking for modern cars.
- guarantees and service. Many Chinese brands are striving to improve their warranty conditions and quality of service. This is important for consumers because they want to be sure that they will have support if they have problems.
- fuel economy. Chinese car manufacturers are now offering efficient engines that save fuel. Which often becomes a decisive moment when choosing a car due to the traditionally high (and growing) cost of fuel in Russia.
- advertising and marketing. Active marketing campaigns and successful advertising can also contribute to the popularity of Chinese cars in the market.
Despite the increase in popularity of Chinese cars, it is important to note that owner reviews and experiences can vary greatly and the choice of car should always be based on individual needs and preferences.
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