Sevastopol can become a territorial brand of industrial tourism

A meeting with representatives of enterprises participating in the Industrial Tourism Accelerator 2021 of the year was held at the My Business Center. These are nine organizations, including wineries, oyster farms and a farm. As a result of the accelerator, Sevastopol became the winner in the PROMbrand nomination for the best strategy aimed at promoting regional brands. Also, the winery «Zolotaya Balka» won first place in the nomination «The best excursion-acquaintance with the Russian brand».

Sevastopol’s participation in the accelerator from the Agency for Strategic Initiatives is one of the ways to promote the region’s tourism products. It was important for us to take practical experience out of the program, and, as our participants noted today, we succeeded. The won nomination confirms the correctness of the chosen strategies. Sevastopol can become a territorial brand for the qualitative development of industrial tourism , — the press service of the Government of Sevastopol quotes Vice-Governor Maria Litovko.

Today, enterprises presented their tourism products, talked about the experience and results of participation in the project.

We have previously been engaged in the development of the excursion direction at our enterprise. Training from the Agency for Strategic Initiatives helped us to properly package and create new products not only for guests, but also for the residents of Sevastopol , — says Galina Bunevskaya, director of wine tourism development at the Zolotaya Balka agricultural company.

The meeting participants also formulated the tasks that business representatives need to solve together with the authorities. Thus, within the framework of interdepartmental cooperation, it is planned to work out ways to charge funds for types of tourist services at wineries, as well as post new information about local wine enterprises’ tourist products on the My Sevastopol portal, which is especially important on the eve of the May holidays.

Recall that on the tourist IT platform «My Sevastopol» an industrial tourism route has been formed — «Wine Roads of Sevastopol». In three days, it is proposed to visit eight wineries — the Zolotaya Balka agricultural firm, the UPPA Winery winery, the Sevastopol winery, the Belbek winery, the LE K2 farm, the Inkerman vintage wine factory and others. In total, there are 37 tourist routes on the platform. You can get acquainted with them at the link: https://sevastravel.ru/dashboard/.