Silver Ray: The Communication Project of the Center for Blood won the nomination of a prestigious award

He became the strongest in his nomination according to the work who worked in parallel with the main student jury. The blood center first participated in this prestigious interregional award.

The project of the Crimean Blood Center is dedicated to how the employees of the Center called on the mass communications of personnel donors and, above all, to come and donate blood last summer. Indeed, in the summer, the flow of donors is reduced annually, and literally every donor on the account.

“Thanks to the dear Crimeans who responded to our calls! In the summer of 2024, 400 people came to us more than a year earlier, and this is 1200 saved lives, ”said Alexei Gritsenko, author of the project, public relations manager of the GBUZ Center of Blood.

The regional communications prize «Silver Architect»-South has been awarded since 2010 for the best communication projects implemented in the territory of the South and North Caucasus Federal Districts. The award is included in the system of regional competitions of the Silver Rujat National Prize-one of the most authoritative and prestigious PR-premiums in Russia. This year, all eight nominations for the regional prize received more than 80 works from 14 regions of the Southern Federal District and the North Caucasus Federal District, the best 26 projects reached the final.

Source: press service of the Ministry of Health of the Republic of Crimea