Someone earns, and someone spends: how many residents of the Southern Federal District are ready to overpay for the view from the number

Krympress reports:

According to Avito Travel and Avito advertising, 10%of surveyed residents of the Southern Federal District are unequivocally ready to overpay for a beautiful view from the hotel room, the majority would like to see the sea and beach (42%) or mountains (24%) outside the window. At the same time, 31% of respondents learn about new proposals from hotels and discounts for booking rooms from advertising on sites with ads and marketplaces.

Experts of Avito Travel and Avito Advertising interviewed 10 thousand Russians to find out if the hotel is important for them and how much they are ready to pay for it.

According to the survey, the most significant criteria for choosing a hotel for residents of the Southern Federal District are an affordable price (34%), the cleanliness and convenience of rooms (19%), a good service (12%) and the location of the hotel (9%). The beautiful view from the window does not belong to key selection criteria, however, almost half (49%) consider this factor important, including 10% are unambiguously ready to overpay for the best view from the number.

How important is the view from the window when choosing housing?	All together
		1 — very important, I am ready to overpay for the best view	10%
2 — important, but not critical	39%
3 — is medium important, ready to pay a little more, if it does not greatly increase the cost	16%
4 — unimportant, the main thing is comfort and price	30%
5 — not important, ready to pay only basic amenities	5%

Among those respondents for whom the view from the window is important, most often respondents would like to see the sea and beach (42%), mountains (24%) and a forest landscape (14%). Rivers and embankments attract 6%of respondents, attractions — 7%, view of the city — 5%, park and recreational zones — 2%.

With a budget of 43,950 rubles for a trip (based on one person), the respondents from the window of the number are ready to additionally spend 2970 rubles from the window window. Most (63%) seeks to meet the overpayment of a window of 3000 rubles, 24% are ready to spend from 3001 to 5000 rubles on this option, 6% — from 5001 to 7000 rubles, 4% — from 7001 to 10,000 rubles, 3% — more than 10,001 rubles.

How much are you ready to overpay for the view from the window?	All together
		Up to 3,000 rubles	63%
3 001 — 5,000 rubles	24%
5 001 — 7,000 rubles	6%
7 001 — 10,000 rubles	4%
More than 10 001 rubles	3%
On average for the view from the window, rubles	2970
On average, on the whole trip (for a person), rubles	43950

Also, Avito travel experts and Avito advertising asked how users receive information about hotels, new offers and discounts for booking numbers. Almost a third of the respondents (32%) notes that online advertising rather affects their choice of housing in travels.

Does online advertising affect your choice of housing?	All together
		1 — yes, affects	18%
2 — Rather, yes	32%
3 — rather no	26%
4 — no, it does not affect	16%
I find it difficult to answer	8%

The role of media advertising in the travel industry is intensifying. Before the vacation season, the demand of advertisers for media formats is growing: it is important for business to declare themselves at the moment when users are actively looking for options for relaxation and are as close as possible to buy. According to our data, 31% of respondents learn about new hotel offers and about discounts from advertising on classifides and marketplaces— comments Yakov Paisakhzon, director of Avito advertising.

* It was possible to choose several answer options, so the amount is more than 100%

Crimea news | Krympress: Latest news and main events