CrimeaPRESS reports:
Over the past few years, the Russian automobile market has been greatly “redrawn”. Both from the point of view of the availability of certain brands in the Russian Federation in principle, and from the point of view of the “state of wallets” of Russian car enthusiasts themselves.
How is the situation at the moment? Experts note that the preferences of Russians in choosing one brand or another have indeed changed. And if earlier the majority preferred to take an “experienced” European, American or Japanese, now the scales when choosing are often tilted towards new cars. Moreover, this is not at all an option when there is nowhere to put the money. On the contrary: strong budget middle peasants are actively popular. Producing countries? South Korean brands are gaining momentum in demand. So, buy a KIA car today, experts say, it is really more profitable than tying your fate on the road with most European brands. And initially, even high-end cars are quite affordable here, and in terms of further operation: it’s elementary – parts for such cars are readily available in the country. Both new and used.
In addition, according to experts, several factors contribute to this demand:
- quality and reliability: KIA and Hyundai cars have gained a reputation for reliable and high-quality cars. Many models of these brands receive high marks in reliability ratings and safety tests.
- technological innovations: KIA is actively introducing new technologies into its cars, including modern security systems, infotainment, and efficient fuel systems.
- affordable prices: Overall, KIA and Hyundai cars offer a good balance between quality and price, which appeals to a wide range of consumers.
- wide range of models: The brands offer a variety of models, ranging from compact cars to crossovers and SUVs, to suit the different needs of customers.
- Warranty terms: KIA and Hyundai provide extensive warranties on their vehicles, providing an additional level of peace of mind for buyers.
- economical engines: Many KIA and Hyundai models are equipped with economical and efficient engines, which is important in the context of the growing importance of environmental and fuel issues.
- modern design: KIA models often feature a stylish and modern design, which also attracts buyers.
The above factors together make KIA and Hyundai cars attractive to various categories of consumers.
And one more point that determines the demand for cars from South Korean brands. The cars are offered by official dealers, which a priori eliminates a lot of problematic issues faced by car enthusiasts who purchase the same Japanese and Europeans from countries waging a “sanctions war” with Russia.
Cars from official dealers — why “yes”
Buying a car from an official dealer or an authorized representative of the brand has several advantages:
- official dealers provide a warranty on new cars, which means that for a certain period of time or a certain number of kilometers traveled, all faults will be corrected at the manufacturer’s expense. In addition, service centers of official dealers usually specialize in a specific brand, which ensures a high standard of service.
- official dealers offer additional services such as financing, insurance, exchanging an old car for a new one and others. This can make the entire purchasing process easier.
- Purchasing from an authorized dealer ensures that you receive a genuine, high-quality vehicle that meets the manufacturer’s standards.
- Authorized dealers usually have an extensive dealer network, making it easy to access maintenance, parts and services in different regions.
- official dealers are obliged to comply with the standards and requirements of the manufacturer, which ensures that the services provided and cars sold comply with brand standards.
However, despite these advantages, it is also worth conducting a comparative analysis of the offers of various dealers, evaluating prices, warranty conditions, quality of service and other factors. Sometimes, depending on the specific conditions and situation, buying from an authorized dealer may be more profitable, and sometimes alternative options, such as buying from an independent seller or auction, can provide competitive conditions.
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