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Starting a cafe or restaurant. Where to start in a business with the status of “catering” — key points

Starting a cafe or restaurant. Where to start in a business with the status of “catering” — key points

CrimeaPRESS reports:

Here, of course, it is worth noting that there are specialized companies providing services for opening and equipping cafes and restaurants on a turnkey basis. Including consultations on a business plan, assistance in choosing a location, menu development, provision of necessary equipment, etc. Such services include the full cycle of preparing and launching a business.

And most often this is the most effective option for developing the situation. Whatever one may say, starting in the catering industry is not a simple task, with many components. Plus to this: here, like nowhere else, the principle works — whatever you call the boat… In other words, an error-free start is a 70% guarantee of success in further development.

But what in general should be taken into account when “swinging” at opening a cafe or restaurant? Let’s note a few key points:

Business plan:

  • market research: in particular, the target audience is determined, competition is analyzed, and popular trends in the field of nutrition are explored.
  • financial plan: All costs are calculated, from renting premises to purchasing equipment and products. Marketing and personnel costs are also taken into account.

Search for a place:

  • location: The location is selected taking into account the target audience, accessibility and competition.
  • permits and licenses: and, by the way, there is a lot of such bureaucracy. In each specific case, it is worth consulting with specialists on such issues.

Interior design and equipment:

  • design: the space should reflect the concept of the establishment, of course.
  • equipment: purchasing the necessary equipment for the kitchen and serving visitors. Here we note that we are talking about professional equipment, devices, etc. Much of this list has certain operating requirements, fixed at the regulatory level.

Menu and suppliers:

  • Both aspects require certain professional knowledge and skills for successful implementation.

Staff:

  • personnel selection.
  • education.

Marketing and advertising:

  • promotion: To successfully launch a business, a marketing strategy must be developed to attract customers. In particular, at the moment we are talking about creating platforms (website, blog, pages on social networks) to disseminate information about the establishment.

Financial accounting and management systems:

  • accounting: There are special accounting systems for tracking finances and taxes, as well as managing food establishments. To be effective, they must be implemented without fail.

Experts emphasize that starting a restaurant business is a long-term endeavor, and it is important to prepare for difficulties. However, with the right approach and action plan, there is every chance of success.

Cafes and restaurants — equipment

And this is the cornerstone when opening any establishment related to public catering. Note that the list of equipment and “household little things” in this area is very long. Moreover, most of the items from this list come with the “professional” status. That is, in nine out of ten cases you cannot go to a regular hardware store and buy some item or equipment in order to “put it into service” in a cafe. The requirements here are high. You will have to “purchase” in specialized stores and from specialized companies.

In general, the equipment of a restaurant or cafe depends on its concept, size and menu features. Here is a list of basic equipment and household items that may be required:

Kitchen equipment:

  • stoves and ovens;
  • grills and fryers;
  • kitchen utensils (pots, pans, etc.);
  • refrigerators and freezers;
  • dishwashers;
  • dishwashers;
  • kitchen tables and shelving;
  • equipment for making coffee.

Maintenance equipment:

  • tables and chairs;
  • bar equipment.
  • dishes and cutlery (plates, forks, knives, glasses, etc.);
  • trays and trays.

Technologies and POS systems:

  • POS terminals: to record orders and payments.
  • online ordering systems: if you plan to deliver or place orders online.
  • WiFi: for the convenience of visitors.

Furniture and decor:

  • interior details;
  • lighting elements (both for the hall and for the kitchen with utility rooms).

Safety and Sanitation:

  • fire safety systems: smoke detectors, fire extinguishers.
  • ventilation systems.

Cleaning and hygiene products:

  • detergents: for cleaning the premises;
  • hygiene products: towels, liquid soap, etc.

A lot of? But this is just a basic list, and the need for specific equipment may depend on the specifics of the business. It is also important to maintain safety and sanitation standards in accordance with local laws and requirements.

Ready-made solutions for catering

Indeed, such solutions exist. They are ready-made business models that are offered to entrepreneurs for purchasing and launching various types of establishments related to public catering. These solutions often include all the necessary concept, branding, business processes, equipment and support.

In the context of a restaurant or cafe business, ready-made solutions can provide the following:

Brand and concept:

  • a ready-made brand with a well-known name and reputation.
  • a proven concept for an establishment (usually one that has proven to be successful).

Business processes:

  • optimized cooking and service processes.
  • quality standards and staff training.

Equipment and design:

  • list of necessary equipment.
  • interior design that matches the concept.

Marketing and advertising:

  • support in marketing campaigns.
  • ready-made promotional materials.

Support and training:

  • support from the franchisor.
  • training.

Licenses and permits:

  • assistance in obtaining the necessary licenses and permits.

Financial benefits:

  • Established pricing system.
  • Possible economies of scale.

Choosing an off-the-shelf solution can be attractive to entrepreneurs who want to start a business but would prefer to have a proven and successful model. However, it is important to carefully review the offer, evaluate your ability to meet the franchisor’s standards, and conduct detailed market research before making a decision.

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