CrimeaPRESS reports:
According to Avito Services, over the month the demand for beauty services in Russia increased by 11%. This is due to the start of the holiday season, weddings and graduations.
According to the results of a survey by Avito Services, in the summer almost half of Russians (44%) turn to beauty specialists, of which 16% do this regularly. Clients are willing to spend an average of 4,538 rubles per month on beauty. Analysts at Avito Services found out which beauty procedures are most in demand among Russians in the summer months.
Manicure remains the most popular beauty service
Manicure and pedicure top the ranking of the most popular beauty treatments in the summer. According to the results of a survey by Avito Services, more than half of Russians (63%) use the services of nail technicians.
On the eve of the holiday season, the demand for manicures and pedicures has expectedly increased — users began to look for specialists providing such services on the Avito platform 26% more often.
People aged 55 to 64 years are the most likely to get manicures and pedicures in the summer (70% of respondents in that age group). This service is least popular among young people aged 18 to 24 years (55% of zoomers).
Nail service professionals have the most work in Omsk — 75% of the residents of this city use their services. Manicures and pedicures are least in demand in the summer in Kazan — here only 48% of city residents who use beauty services turn to nail service specialists.
Older people visit hairdressers more often
Hair care services are in second place in popularity among Russians—half of Russians turn to hairdressers (53%). With the onset of summer, the demand for such specialists increased by 7%.
This service is most in demand among the older generation. More than half of clients (67%) aged 65 and older go to stylists.
In third place in the ranking of popular beauty procedures is eyebrow and eyelash shaping. 43% of Russians use the services of such masters, and the demand for such services increased by 12% at the beginning of the summer period and by 114% over the past year.
Most often, residents of Rostov turn to eyebrow specialists — more than half of them (52%) have their eyebrows corrected and tinted by specialists.
Demand for massage therapists’ services is growing
Massage and facial care occupy fourth place in the top popular beauty services — a third of Russians (35%) turn to specialists for these procedures.
As for facial care procedures, they are more popular among women — almost 40% of Russian women use the services of cosmetologists. However, men’s interest in such procedures is also high — almost a third of them (27%) trust facial care to professionals.
Cosmetology procedures are most popular among young people — half of Russians (46%) aged 18 to 24 go to cosmetologists.
Russians turn to cosmetologists in the summer, among other things, to choose the right skin care during the hot season, to protect it from ultraviolet radiation and aggressive environmental influences.
According to the results of a survey by Avito Services, 46% of respondents reported that they would like to see procedures in the price lists of cosmetologists in the summer that would help protect the skin from exposure to ultraviolet radiation, and 54% of respondents have a need for consultations on facial care.
Russians prefer environmentally friendly cosmetics
For the majority of Russians (87%) it is important that beauty professionals use environmentally friendly cosmetics, according to the results of a survey by Avito Services.
More often than others, “green” cosmetics are chosen by people of the older generation. More than half of respondents over the age of 65 (58%) said that it is very important for them that a specialist uses natural cosmetics. The same opinion is shared by 54% of people aged 55 to 64 years.
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