Krympress reports:
Tiktok is constantly changing, and new chips appear almost every month. One of the most interesting is Storis. Yes, now not only VKontakte and other social networks, but also Tiktok offers the format of temporary publications. In this article we will analyze how to add storis to a ticktoHow they work, why are they needed and how to use them with benefit.
What is Storis in Tiktok
Storis in Tiktok appeared relatively recently, but are already actively used. In fact, these are short videos that live only 24 hours. They do not fall into the main tape and do not remain on the profile (only if you save them yourself). Stories can be watched, leafing through, commenting, reacting to them — everything is like in other social networks.
The Storis format helps to be closer to the audience, share the backstage, mood, small events from life that do not pull on a full -fledged video.
How Storis in Tiktok differs from other videos
At first glance, this is just a short video, loaded in another way. But there are key differences:
- Storis exist only 24 hours, then disappear.
- They have no likes, but there are views and comments.
- They are displayed on the user avatar — a blue rim.
- They can be done as «hastily», without installation and filters.
Stories help not only entertaining the audience, but also stimulate activity. The more often you are watching, the higher the general involvement. And this is important for Tiktok algorithms.
Why use Storis
If you are just starting to develop on the platform, Storis will help to become more “alive” for subscribers. Not everyone wants to watch long videos, especially every day. But to look into a short story is easy.
Here are a few reasons why Storis is a useful tool:
- Support for regularity. Even if you did not have time to mount a full -fledged video, you can post a story.
- Backdown. People like to see what is happening «on the other side of the screen.»
- feedback. It is often easier to get comments in Storis and understand what is interesting to subscribers.
- Personal communication. Through Storis is easier to build trust and recognition.
If you conduct a blog, sell goods, make reviews or just entertain the audience, this format is definitely worth trying.
How to add storis to Tiktok
The process is very simple:
- Open Tiktok and click a plus — as if you are going to shoot a regular video.
- Below, select the Storis tab (or the camera icon with the inscription Story).
- Remove a short video (up to 15 seconds).
- Add text, stickers or filter — if necessary.
- Publish.
All. Storis will disappear later. But during this time, dozens or hundreds of people can see it.
How to promote steris and receive more views
Tiktok also ranks story. The more active subscribers you have, the more often your story falls into their eyes. Therefore, it is important to maintain interest in the account.
Here are several ways to increase coverage:
- Publish regularly. For example, in the morning-a greeting, during the day-something from the “process”, in the evening-summing up.
- Make storis interactive. Ask questions, offer to share the opinion.
- Comment on Storis others. Tiktok shows active users more often.
- Support visual purity. Even if you shoot quickly, try not to be too dark or unclear.
- Use recognizable elements. It can be background, clothes, music, so that the audience remembers you.
Special services They can help accelerate promotion. With their help, you can:
- wind up views and reactions to video and story;
- increase the number of subscribers — from real users;
- Configure a smooth activity of activity so that everything looks natural;
- Get the first results 10 minutes after payment.
Facts and numbers that should be known
This is what the numbers say:
- On average, Storis gain 30-50% of the number of subscribers — that is, at 1000 subscriptions, 300-500 people can see your story.
- 67% of Tiktok users say that they more often interact with accounts that publish storis.
- More than 70% of Tiktok young users consider Storis a “more personal” format of communication.
Now compare: the usual video can fail in the recommendations, and Storis will see almost every subscriber.
What else can be done
This is what you need to remember that Storis really work for you, and not just disappear to nowhere:
- Make Storis with some idea: motivation, humor, advice, reaction to the event.
- Do not be afraid to be yourself. This format is about live communication.
- Keep stories that subscribers liked — and make separate videos on their basis.
- Track the statistics: how many people looked at how many comments have written — it helps to understand what comes in.
We will summarize
Storis in Tiktok is not just a trend, but a convenient tool for communicating, promoting and holding attention. If you use them regularly and wisely, you will notice how the involvement and interest in your account is growing.
Try it. Tiktok is not only viral dances, but also a platform where you can grow if you know how to handle it. And Storis is a great way to start.
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