Successful advertising of the shopping store — the key to popularity and constant sales growth

Krympress reports:

What type of shoe can rightfully be called the most popular, popular and universal? Most people without long thoughts will call sneakers. It is impossible to disagree, because this convenient and practical shoes, which have been firmly in fashion several decades ago, is very relevant today. Moreover, stylish and high -quality sneakers are considered not only as sports shoes — they can be worn almost everywhere, playing both in classical and extravagant fashionable images. The purchasing demand for sneakers is huge — therefore, competition in this niche is huge. In order to succeed in trade and find a reliable client base, a competent Advertising of the shopping store — a well -aimed, losing and thought out to the smallest detail.

The main components of successful advertising of the shopping store

Before proceeding with the advertising of your own outlet, it is necessary to take into account the most important nuances and moments that will win the clientele.

• The idea and history of creating a store. The more exciting, the higher the interest from potential buyers. In addition, scientists studying neural connections argue that reading the exciting stories positively affects the motor and sensory cortex of the brain, endowing a person with new useful experience. This technique is considered one of the most effective and successful in marketing campaigns.
• A meaningful plan for positioning the trading platform. According to statistics, it is able to increase sales levels to 20%. It is important to draw the attention of customers to the main advantages of your store — high quality materials for the manufacture of goods, impeccable brand reputation, favorable prices, availability and ease of order, fast delivery, consultations of managers, etc.
• The emphasis on exclusivity. Focusing the attention of potential buyers on the exclusivity, uniqueness and rarity of the goods presented on the trading platform, it is easy to increase the number of sales. Clients will rush to purchase products from limited series, as well as within the framework of special promotions acting for a limited time.
• Video presentations of goods. On the website of the sneakers store, it is worth posting a few lumbering videos with unpacking the goods and its demonstration in action — for example, when creating several stylish and fashionable images.

Well, of course, in this list a huge role is given to the use of effective promotion tools:

This includes— explain in the agency Hope Group— The convenience and functionality of the website of the online store, search optimization, promotion in social networks, mailing by e-mail, clear and beautiful high-quality photographs, influent marketing (ordering advertising from famous personalities) and much more.

Competent promotion = result per 100?

Are there such measures of the final result? And here reality speaks for itself — the promotion of the shopping store clearly affects its success, and there are statistics confirming this:

The impact of advertising:

• According to the Google & IPSOS study, 63% of buyers are looking for sneakers and shoes online before buying.
• Advertising increases sales by 30-50% in the first months after launch.
• Shops using targeted advertising in social networks are obtained 40% more traffic than without it.

Organic vs paid traffic:

• Organic traffic (SEO, sundress radio) is slowly gaining momentum. Complete disclosure of potential — from 6 months to 1 year.
• Paid advertising (targeting, contextual advertising) gives instant traffic, but requires investments.

Examples of success:

• Shops actively advertising in social networks increase the conversion to sales by 20-35%.
• Participation in marketplaces increases speed by 50-200% in the first year.
• Collaborations with bloggers can give 5-10 multiple growth in sales due to the confidence of the audience.

Thus, experts say, if the store is not promoted, it will remain in low positions in the search and social networks, and competitors will overtake it. Active advertising gives rapid results and growth of sales. Therefore, without investment in marketing, it is difficult to succeed, especially in a competitive niche of sneakers.

Crimea news | Krympress: Latest news and main events