Krympress reports:
An Internet site is not just a business card, but a full-fledged digital tool: it attracts customers, represents a brand, sells goods and provides services. However, over time, even the most qualitatively made site requires service. And here comes to the rescue Site support third -party specialists. What is included in this service when it is needed, and whether it is worth concluding an agreement on an ongoing basis — we will analyze in detail.
What is the site support
Support for the site is a set of technical, substantive and administrative work aimed at ensuring its stable work, relevance and security. It can be executed both by its own IT department of the company and external specialists-outsource.
Depending on the tasks, support may include:
- technical monitoring and elimination of errors;
- update CMS and plugins;
- Adding new content;
- SEO-optimization;
- data backup;
- protection against viruses and hacks;
- Functional setting;
- Consultations to improve the site.
When you need site support
It is not always advisable to keep business in the staff of its own webmaster or developer. In such cases, it is reasonable to attract an external team. Here are typical situations when support from the outside is especially relevant:
After starting the site
The new site is not a “finished” solution. It requires thin tuning, fixing possible bugs, filling and adaptation to real business processes. Without support, the site can quickly become obsolete technically and visually.
In the absence of their own IT specialists
Small and medium -sized businesses are most often more profitable to hire specialists for outsources than to contain a staff.
Urgent changes if necessary
Launch the action, update prices, replace images — all this requires an operational reaction. Fast technical support allows you to not lose customers and work flexibly.
In case of safety problems
Viruses, spam, hacking attempts are a common reality. Regular support helps to prevent or quickly eliminate such threats.
For SEO promotion and analytics
The technical component of SEO requires constant control: download speed, indexation, site structure. Third -party experts often include this in a package of services.
What is included in the site support: main directions
Technical support
- Operability monitoring;
- Elimination of errors and failures;
- Installation and configuration of updates;
- Optimization of performance (site acceleration, image compression, etc.);
- Backup.
Content support
- Information updating on the site (news, articles, goods);
- Add new pages or sections;
- Amendments on the application of the client.
SEO support
- Setting meta-tags, headings;
- Optimization of texts and images;
- Improving the structure of the site;
- Connection of analytics systems.
Safety
- Regular checks for viruses;
- Settings HTTPS and SSL certificates;
- Protection against bribbors and DDOS attacks;
- Recovery after failures.
Consultations and development
- Uzabuli analysis;
- Recommendations for improving functionality;
- Connecting new modules or widgets;
- Testing adaptability and cross -browser.
How organized work with external specialists
The standard algorithm of interaction between the customer and the support team includes several stages:
Site assessment
Specialists conduct an audit: check the technical parameters, the availability of errors, the speed speed, the level of safety.
Discussion of tasks
The client describes the goals: simply maintain the site in working condition or actively develop.
Signing the contract
An agreement is concluded with the clearly prescribed responsibilities of the parties, SLA (service level) and tariffs.
Access adjustment
The team gains access to hosting, CMS, FTP and other necessary services. It is important that access is provided safely.
Regular work and reporting
Depending on the format of cooperation (by the clock, by request or fixed), experts perform tasks and report on the results: lists of work, reports on updates, recommendations for improvement.
Work formats
Third -party support for the site can be organized in several formats:
- One -time help is the solution of a specific problem: error correction, installing the plugin, transferring the site to another hosting.
- Package of services — a fixed volume of work per month (for example, 10 hours or 10 tasks).
- Subscriber maintenance is constant support, including monitoring, updates and content work.
The choice of format depends on the needs of the business and the scale of the site.
Do you need support on an ongoing basis?
Yes, and that’s why:
Technologies are developing
CMS, browsers, modules — everything is constantly updated. Without support, the site is obsolete, it can start working incorrectly or completely stop displaying.
Security threats do not disappear
Each month, new vulnerabilities appear. Only regular update and verification will protect the site from hacks and data loss.
Business needs flexibility
Services, prices are changing, promotions appear, we need landings for new products. Without a specialist, the introduction of new ideas is difficult.
Search engines take into account the technical condition
Errors on the site, slow loading or lack of adaptation to mobile ones — all this affects SEO. Support helps to maintain and improve positions.
Advantages of cooperation with external specialists
- Savings: there is no need to keep the staff, pay for vacation and sick leave.
- Professionalism: access to highly specialized knowledge (programmers, SEO, designers).
- Flexibility: it is easy to scale the amount of work depending on the season or projects.
- Responsibility: under a competent agreement, an outsourcing company is responsible for the result.
How to choose a contractor
When choosing a third -party team, it is worth considering:
- Experience with your CMS (WordPress, 1C-Bitrix, Tilda, etc.);
- Examples of cases and reviews;
- clear conditions of cooperation;
- A clear way of communication (Ticket system, messengers, mail);
- The speed of the reaction to the application.
A reliable contractor is not just an “ITSHAN”, but a full -fledged partner who makes sure that your site is a sales tool, and not a headache.
Experts emphasize: the site requires care, like any business asset. Supporting the site by third -party specialists is a reliable way to ensure its uninterrupted work, relevance and safety. This approach allows entrepreneurs to focus on the main thing — business development, and to entrust the technical plan for professionals.
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