Targeted SMS newsletters: an effective tool for interacting with clients

Krympress reports:

What are targeted SMS newsletters

Targeted SMS They are personalized messages sent to users on the basis of their characteristics, behavior and preferences. They differ from mass mailings in that they are aimed at a specific audience with a high degree of relevance. This makes them a powerful marketing tool, allowing companies to keep in touch with customers and increase conversion.

Targeted mailings can include various types of messages: information, advertising, transaction and trigger. Information notifies customers about important events, advertising promote goods and services, transactional informs about the status of orders, and trigger are launched in response to the user’s actions.

Targeted SMS newsletter algorithm

For the successful operation of such a mailing list, you need to go through several stages:

• Contact base collection and segmentation — Determination of key characteristics of the target audience (age, location, interests, shopping history).
• Development of personalized content — Creation of messages that correspond to the interests and needs of customers.
• Choosing the time for sending — Analysis of customer behavior to determine the optimal delivery time.
• Automation and integration with CRM — Connection of specialized services for automatic launching of mailings.
• Analysis of effectiveness — Assessment of openness, responses and conversions with the subsequent optimization of the strategy.

It is important to consider legal aspects, such as compliance with the law on personal data and the availability of customer consent to receive messages. Failure to comply with these norms can lead to fines and locking of mailings.

Advantages of targeted SMS newsletters

Using this marketing method provides companies with a number of advantages:

• High delivery speed — Messages reach instantly.
• high level of openness — SMS read more than 90% of recipients.
• Personalization — the possibility of contacting the name and offer of goods corresponding to the interests of the client.
• economy — The cost of SMS is lower than for traditional advertising.
• Flexibility in setting -You can adapt the strategy to specific business centers.

An additional advantage is the possibility of integration with other communication channels, such as email marketing and push notifications. The combined use of these tools enhances the effect and allows you to achieve maximum audience coverage.

Who is suitable for targeted SMS links

This tool will be especially useful for the following types of business:

• retail — notifications of discounts, promotions and personal offers.
• Service — reminders of recording, confirmation of meetings.
• online stores — Information about the status of the order, recommendations of goods.
• Financial organizations — Notifications of transactions, reminders of payments.
• Network marketing and loyalty — Bonuses and special offers.

Health companies also actively use targeted SMS. Medical centers remind patients of receptions, clinics conduct informing about new services, and pharmacies report the receipt of demanded drugs.

How to adjust the SMS newsletter correctly

To achieve high efficiency, it is important to follow the following recommendations:

• Determine the purpose of the newsletter — Information, promotion or retention of customers.
• Segment the audience — Divide customers by interests, activity and demographic parameters.
• Write a laconic text — The message should be short, but substantial.
• add a call to action — invite the client to perform a specific action (buy, register, leave a review).
• Choose the optimal time — take into account the working hours and the activity of the audience.

It is worth avoiding frequent and obsessive mailings, as this can lead to unsubscribes and negative perception of the brand. The optimal message frequency depends on the field of activity, but on average should not exceed 2-3 messages per month.

With whom to cooperate to launch a targeted SMS campaign

To organize a high-quality SMS newsletter, you can contact:

• SMS shutters and newsletters (SMS.ru, Twilio, Unisender) — platforms with the possibility of automation.
• Marketing agencies — They will help develop a strategy and implement the campaign.
• developers of CRM systems — Integration with CRM will help to automate the process.
• mobile operators — Direct agreements can reduce the cost of mailings.
• freelancers and marketers — You can attract a specialist to configure the campaign.

The choice of a partner depends on the budget and the scale of the company. Large organizations more often integrate newsletters into their own CRM, and a small business uses third -party platforms.

Experts emphasize: Targeted SMS newsletters are a powerful and effective tool for interacting with clients. With a competent approach, they help increase sales, increase customer loyalty and make marketing campaigns more personalized. For successful launch, it is necessary to correctly segment the audience, think through the content of messages and choose a reliable partner for the implementation of the mailing list.

The use of analytics and A/B testing will adjust the strategy and find the most effective messages. The combination of SMS newsletters with other marketing channels will help to build complex communication with customers and achieve the maximum effect.

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