Tavrida.ART project: Media representatives from all over Russia study at the Meganom Academy

CrimeaPRESS reports:

On July 20, the Meganom Academy of Creative Industries (Tavrida.ART project) launched the educational program School of Creative Economy for Regional Mass Media. Meganomics. It brought together leaders in the field of PR and public relations, editors-in-chief, employees of the media departments of committees for youth affairs and media representatives from all over Russia

During the training, the participants of the educational program will master new tools of communication with the audience, get acquainted with the mechanisms of social advertising. The program will be held in-person from July 19 to 24, 2023 at the Meganom Academy of Creative Industries in Crimea. As part of the training, students will expand their knowledge of the psychology of information perception and the creative implementation of socially significant meanings in the information field. Together with experts, they will analyze successful examples of information activities implemented at the regional and federal levels. As a result of the program, participants will master a step-by-step algorithm for creating and promoting social media projects, learn how to work with the formation of social value attitudes of the audience and form the key principles of the regional media agenda— noted in the press service of the art cluster «Tavrida.ART».

Among the experts are real media industry professionals who not only know about the main trends in the modern Russian information field, but also create them themselves: political strategist, media manager Kristina Potupchik, director of the Higher School of Creative Industries of the Russian University of Economics. Plekhanov Dmitry Kotov, Head of the Department of Performing Arts Production of the Gnessin Russian Academy of Music, expert, analyst in the field of culture and creative industries Oleg Ivanov and Head of Promotion and Analytics of the VK Strategic Partnership Department, expert in targeted advertising and content marketing Nikolay Afinogenov.

The Academy of Creative Industries «Meganom», on the site of which the training will take place, is a new concept of an educational environment for young representatives of culture, art and creative industries, which has become the core of the youth and educational resort «Tavrida.ART» and one of the leading platforms in Russia for creating projects in the field of creative industries. The year-round educational center allows young professionals to receive professional education under the supervision of recognized leaders in the fields and take part in interactive projects prepared in cooperation with leading institutions and corporate partners.

source: press service of the art cluster «Tavrida.ART»

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