Telegram newsletters based on customer base: a modern marketing tool — what you need to know

CrimeaPRESS reports:

Telegram continues to gain popularity among users and businesses. Among its many functions, one of the most popular for entrepreneurs is the ability to send mailings to a customer base. Mailings in Telegram have become a new stage in the development of communication with the audience, allowing you to quickly and effectively convey information.

What are newsletters in Telegram?

Mailings in Telegram are a tool for sending mass messages, advertising, notifications or information blocks to a pre-prepared contact database. This format has a high conversion rate, since messages reach the user directly in a convenient format.

A special feature of Telegram is the ability to use bots that automate the mailing process, make them personalized and help collect feedback. There are also specialized services that simplify the creation and management of mailings.

Advantages of mailings in Telegram

Compared to other instant messengers and email services, Telegram offers several significant advantages:

• high message open rate. Most Telegram users actively read incoming messages, which ensures high conversion rates.
• no spam. Unlike email newsletters, where letters may end up in the Spam folder, Telegram guarantees delivery directly to personal messages or channels.
• interactivity. Ability to add buttons, polls, links, videos or photos to increase audience engagement.
• flexibility and automation. Integration with CRM and other services simplifies work with the client base.
• wide coverage. Telegram is used by millions of people around the world, which provides huge business opportunities.

Main disadvantages

Although Telegram newsletters have a lot of advantages, there are also weaknesses:

• presence of a contact database. Mailings are possible only with the consent of users, which requires preliminary collection of the database.
• risk of blocking. For violating the rules, Telegram may restrict access to your bot or account.
• need to comply with legislation. Personal data laws oblige companies to take into account a number of legal nuances.

Services for mailings in Telegram

To simplify the process of organizing mailings, many specialized services have been developed https://p1sms.ru/telegram-rassylki. They help automate the process, segment the audience and analyze the effectiveness of mailings.

The service operation algorithm includes several stages:

• creating an account and connecting a bot. You register in the selected service, create or connect an existing Telegram bot. Bots are the link between the service and the customer base.
• loading contact database. A database of user contacts is loaded (in accordance with privacy rules), which can be segmented by age, interests, geography and other criteria.
• campaign setup. The mailing parameters are indicated: message text, time of sending, presence of attachments (photos, videos, links). You can also set up automatic triggers — for example, a newsletter when subscribing to a bot or making purchases.
• personalization. Most services support dynamic variables that allow you to add the user’s name, city, or other data to the message.
• mailing testing. Before launching the main campaign, you can send test messages to several contacts for testing.
• launch and monitoring. Messages are sent to users, and the service provides reports on delivery, open rates, and clicks.
• analysis of results. After the campaign is completed, it is important to evaluate its effectiveness: how many users read the message, followed the links, and left feedback.

What is important to consider when using newsletters?

Before you start launching a newsletter in Telegram, you need to consider several factors:

• audience segmentation. A successful campaign depends on accurately identifying the needs and interests of your customer base.
• meaningful content. Messages should be helpful, informative and concise.
• optimal dispatch time. Analyze at what hours your audience is most active.
• testing. Run test emails to evaluate their effectiveness.
• maintaining confidentiality. Ensure that clients’ personal information is protected.

Example of use: how successful mailings work

• New Product Notifications. The store sends notifications with a photo, description and link to purchase.
• Personalized offers. The client receives a promotion on products that he has already viewed.
• Support and assistance. The chatbot sends instructions on how to use the product and collects feedback.

Thus, experts say, Telegram mailings are a powerful tool for business, which, with the right approach, can significantly increase the level of interaction with customers. With the help of specialized services, the process becomes simpler and efficiency increases.

Approach your mailings responsibly: analyze your audience, create valuable content and check the results. Using modern services and their capabilities, you can unlock the full potential of this tool.

Crimea news | CrimeaPRESS: latest news and main events