The Crimea is called with augmented reality

The words of the Ambassador of Crimea, the poet Max Voloshin are relevant today, as always: «Not in any country of Europe to meet so many landscapes, diverse in spirit and style and so closely concentrated in the small space of the Earth, as in the Crimea.»

Vladimir Mayakovsky in his characteristic manner described the bright flowering of Crimea — «I go, I look out the window, the flowers and the sky are blue, then in the nose you are magnolia, then glitinity in your eye.» The developers were invited on his behalf to the vacation: “It is not a pity to take such a flower and photo. Come to the Crimea, comrade, I’m waiting for you on the Yalta embankment. ”

Anton Pavlovich Chekhov shared that his “Yalta dacha came out very convenient. Cozy, warm and good. The garden will be extraordinary. I put myself, with his own hand, ”his thought was continued by modern reading -“ and the peaches will bloom, we will scatter the pillows and we will treat the tea. Come to visit, bloom in the Crimea! ”

Ivan Bunin only dreamed that about Crimea: “I especially want to visit you in Gurzuf. Before, during the time of Pushkin, they said: Jurzuf. I was there in early youth, I went to Ayu-Dag. ” We are sure that and, while now «here all the streets are saturated with the smell of lilacs, he only opened the window — and the aroma of flowering penetrates into every corner of the room.»

Sergei Yesenin told how he was resting on the south coast: I settled in Yalta perfectly as possible. The sea is spread out of my room, and outside the gates of the house wonderful and majestic mountains. Life here is glorious and inexpensive, and for work I will take up the day after tomorrow. I would also like to admire wisteria. ”

And Nikolai Gogol chose not only rest, but also wellness tourism: “There was not enough damned money for half the war. He was only in the Crimea, where he was dirty in mineral mud. Finally, health seems to have recovered from one crossing. The plots and plans have accumulated a terrible set during the ride, so if it weren’t for the hot summer, then I would have been spent a lot of papers and feathers now … ”

The use of supplemented reality technologies, artificial intelligence and interactivity became a feature of the campaign in 2025.

“In addition to video with famous personalities, we also created videos using artificial intelligence, where the attractions of Crimea“ bloom ”. In these videos, palaces and museums, rocks and mountains “come to life” in flowers. The trend has spread on social networks: it was supported by hoteliers, shows, tourists and telegram channels, ”said Sergey Gansiy, Minister of Resorts and Tourism of the Republic of Crimea.

Recall that since April on a single media resource of the Republican Tourist Portal of Crimea Travel Crimea https://flower.travelcrimea.com A detailed map with locations coordinates and flowering calendar, spring programs of hotels and sanatoriums, promotions, event events, offers for photographs, as well as various recreation options in the Crimea and ways to comfortably get to the peninsula. The coordinator and organizer of the project — the Ministry of Resorts and Tourism of the Republic of Crimea united for the joint information spring campaign «Blave in the Crimea!» 2025 The tourist industry of Crimea — hotels, sanatoriums, show objects, museums, as well as the administration of resort cities, other ministries and departments.

Source: press service of the Ministry of Resorts and Tourism of the Republic of Crimea