The Meganom Academy created modern social advertising and examined innovative approaches to working with youth

CrimeaPRESS reports:

At the Academy of Creative Industries «Meganom» (project «Tavrida.ART») two educational programs have been completed within the framework of the direction «School of Creative Economy. Meganomics». The course “The Art of Choice” was aimed at creating new forms and approaches to social advertising, and participants in the “Educational Environment” program developed projects to improve the activities of the community of vice-rectors “Tavrida.ART” (a project of Rosmolodezh).

From September 24 to 29 at the Meganom Academy of Creative Industries within the framework of the School of Creative Economy. Meganomics» passed two programs at once: «The Art of Choice» and «Educational Environment».

The course “The Art of Choice” was aimed at creating new forms and approaches to social advertising. 35 directors, screenwriters, creators and representatives of production studios took part in the program. Experts introduced them to current research and trends in the field of social advertising, as well as new methods of working in the modern information field. In addition, participants had the opportunity to get acquainted with non-standard creative practices and forms of thinking.

As part of the program, participants created a series of videos. Each of them is an example of social advertising designed to involve the younger generation in the public life of the country.

Whatever you do, whatever product you create, you must understand very clearly what you want to say: the trouble of our time is meaningless films, meaningless songs, meaningless books, etc. Meanings are in short supply today. And meanings are, first of all, patterns of behavior. You must understand what kind of behavior people will perceive as a result of exposure to your product, and how this will help them change. And most importantly, think about change — about how to change the world for the better. If we talk about film drama, the change of the hero is the main criterion of a good story. This is the meaning of the social impact of cinema. If we want to change the world we live in, we must understand how we plan to do it— notes President of the Guild of Film Writers of the Union of Cinematographers of Russia, screenwriter Alexey Aleshkovsky.

The Educational Environment program brought together vice-rectors for youth policy and educational work of universities subordinate to the Russian Ministry of Culture, the Russian Ministry of Education and Science, and the Russian Ministry of Education. The program was aimed at stimulating professional and personal growth, introducing innovative approaches to working with youth.

Over the course of 5 days, participants mastered methods of stimulating creative thinking, mechanisms of education and influence on young people, and reviewed modern approaches to managing educational processes. Together with experts, we found out where creativity comes from, innovations are created in the educational environment, and also touched upon MEGAtrends in the creative economy. The result of the program was the presentation of three team projects, which in the future will help create an innovative environment for the development of youth communities and the implementation of creative projects in universities.

It’s important to be unique because there are so many creative products out there and they’re often similar to each other. And if originality is not the basis of your creativity, you will not be able to be unique and competitive in the creative environment. We must constantly strive for creation, for creativity in all its fields: in art, in science, in technology. Creative activity is the only thing that creates something new in our lives, decorates our lives, and allows us to create and develop Russian civilization. We need to strive with our creativity to strengthen the unity of our society and develop cohesion, because when we are together, we are very strong— speaks Director of the Center for Research of the Cultural Environment of the Faculty of Philosophy of Moscow State University named after M.V. Lomonosov Oleg Ivanov.

The curator of the educational program was the head of the network interaction service, head of the federal network of art residences “Tavrida.ART” Daria Iodo. The teachers of the “Art of Choice” and “Educational Environment” programs were experts in the field of creative technologies, media and science: Director of the Center for Research of the Cultural Environment of the Faculty of Philosophy of M.V. Lomonosov Moscow State University Oleg Ivanov; General Director of the ANO Center for the Development of Cultural Initiatives, head of the Tavrida art cluster Sergei Pershin; certified business coach, author of the book “Instant Self-Presentation” Vladimir Khanzhin; specialist in mass communications, video production and PR, political scientist, historian, author of the video “Time to move to Russia” Nikita Tomilin; Vice-Rector for Educational Work and Youth Policy of SurSPU Roman Voiko; graphic designer, director of the Center for Territorial Development of the Udmurt Republic Vladislav Pravdzinsky; President of the Guild of Film Writers of the Union of Cinematographers of Russia, screenwriter, creative producer, screenwriting teacher, publicist Alexey Aleshkovsky; member of the Russian Central Election Commission Pavel Andreev; Vyacheslav Prokhorov, head of the external promotion team and digital evangelist on VKontakte.

The Meganom Academy of Creative Industries is a conceptually new educational environment for young representatives of culture, art and creative industries, the core of the Tavrida art cluster (a project of Rosmolodezh). The year-round educational center allows specialists to expand their knowledge and professional competencies under the supervision of recognized leaders in the field and take part in interactive projects prepared in collaboration with leading institutions and corporate partners.

source: press service of the art cluster “Tavrida.ART”

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