Under the influence of advertising, Crimeans most often buy food, cosmetics, equipment and clothing

CrimeaPRESS reports:

On October 23, Russian advertisers celebrate their professional holiday. The SuperJob service found out what goods and services Crimeans purchase under the influence of advertising and which commercial made the greatest impression on them. Economically active citizens took part in open surveys.

We asked them to remember the last product or service that Crimean residents bought under the influence of advertising. It turned out that most often these are food products (9%). The top 3 also included cosmetics, perfumes and care products (7%), household, audio and video equipment, clothing and shoes (4% each). Advertising encouraged 3% of respondents to buy electronics, and 2% each to buy sweets and medicines. 1%, under the influence of advertising, buy goods for children, soft drinks and household chemicals. Other goods and services include training courses, games, books, kitchen utensils, pet products, sports equipment, furniture, stationery, auto parts,” noted the service’s press service.

Women, influenced by advertising, most often buy cosmetics, perfumes, care products and clothing and shoes. Men — food and gadgets.

51% of city residents do not associate purchases with the influence of advertising.

When recalling the commercials that impressed them, the majority talked about social advertising (6%). For 5%, the most memorable is a cheerful and funny advertisement. Speaking about specific brands, the townspeople were most impressed by advertisements for Clean Line ice cream, Imperial Bank, Coca-Cola, Yandex and SBER services, MMM, Mercedes, MTS, Ozon and Pepsi (1% each). 51% of respondents feel only irritation towards advertising.

Dates: September 26 – October 19, 2023

Crimea news | CrimeaPRESS: latest news and main events