Volumetric letters in outdoor and interior advertising — what you need to know

CrimeaPRESS reports:

Volumetric letters are a popular type of outdoor and interior advertising, which are three-dimensional structures used for signs, logos and decorative elements. They create a visually appealing effect thanks to their shape, volume and often integrated lighting. This technology is actively used by businesses to highlight a brand, attract attention and create a recognizable image.

What are volumetric letters?

Volumetric letters https://www.mediagrad.ru/obemnye_bukvy — these are three-dimensional elements made of various materials, intended for placement on building facades, in interiors or on advertising stands. Their design includes:

• frame — the main part of the letter, which forms its volume.
• front panel — the front part, on which a logo, text or drawing can be applied.
• side faces — provide letter depth.
• substrate — a base that holds the entire structure.

Materials for production

Volumetric letters are made from various materials depending on the purpose and budget:

Plastic (acrylic, PVC):

• light and inexpensive.
• often used for backlit signs.

Metal (aluminum, steel, brass):

• durable and resistant to external influences.
• give solidity and a premium look.

Composite materials:

• combine the strength of metal and the lightness of plastic.
• used for facade structures.

Tree:

• for interior solutions or environmentally oriented brands.
• create a warm and cozy atmosphere.

Polystyrene foam or polystyrene foam:

• economical option for temporary structures.

Types of volumetric letters

By type of backlight:

• light letters. Use LEDs, fluorescent lamps or neon. The backlight can be internal, external or contour.
• non-illuminated letters. They are not backlit and are used for daytime decoration.

By location:

• façade Installed on the external walls of buildings.
• interior Used to decorate offices, sales areas or exhibitions.

By performance style:

• with glossy or matte surface.
• with voluminous decorative elements.

Advantages of three-dimensional letters

• High visibility. Three-dimensional designs attract attention due to their depth and the possibility of using lighting.
• Durability. High-quality materials and technologies ensure resistance to weather conditions.
• Versatility. They are used both for outdoor advertising and in the interior.
• Individuality. The ability to create a unique design in accordance with the corporate style.
• Energy efficiency. Modern LEDs reduce energy consumption.

The use of volumetric letters

• Signs for shops, cafes and restaurants.
• Decoration of offices and shopping centers.
• Advertising structures and stands.
• Interior decor for events.
• Identification of names of streets, buildings or stations.

Production technology

The production of volumetric letters goes through several stages:

• design and engineering. Creating a layout taking into account sizes, fonts and materials.
• cutting materials. Laser or milling machines are used for precise processing.
• assembly of the structure. Gluing or welding elements.
• lighting installation. If the letters are illuminated, LEDs or other lighting elements are mounted.
• coloring and finishing. Paints, films or decorative coatings are used.
• installation. Installation of the structure in a previously prepared place.

Disadvantages and difficulties of use

• Price. High quality materials and complexity of production increase the price.
• Technical limitations. Some fonts or design elements are difficult to implement.
• Service. Illuminated letters require periodic inspection and replacement of lighting elements.
• Requires professional installation. Self-installation may result in structural damage.

Experts note: volumetric letters are a modern and effective way to attract attention to a brand or object. They are suitable for both outdoor and indoor use, giving any space a stylish and professional look. In order for volumetric letters to serve for a long time and perform their functions, it is important to choose high-quality materials, professional manufacturers and take into account the features of their operation.

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