The information campaign “Throw in Crimea!” was launched in Moscow.

With the support of the Moscow Government, the information campaign “Throw in Crimea!”, initiated by the Ministry of Resorts and Tourism of the Republic of Crimea, is being implemented in the capital.

Bright announcements of spring-summer holidays in Crimea can be seen for the first time on billboards, cityboards, and digital screens located in all areas of Moscow, including on Novy Arbat, on the territory of Moscow City, on main highways and on the Moscow Ring Road.

More than 120 advertising surfaces in Moscow talk about the Map and Flowering Calendar posted on the Crimea Tourist Portal, where you can also find out about musical events in blooming locations, for example, in the Nikitsky Botanical Garden or in the lavender fields of the Turgenevskaya agricultural firm, about promotions and special offers from hotels in Crimea, about various recreation options on the peninsula.

Moscow is our main tourist artery and logistics hub, so the support of the capital’s Government, for which we are extremely grateful, is especially important for Crimea, especially on the eve of the high holiday season. With this information campaign we want to once again show that Crimea is ready to receive guests, there are hundreds of display objects, thousands of attractions, two seas, beaches and constant hospitality. And flowering fields and a sea of ​​lavender have already become new points of attraction,” notes the Minister of Resorts and Tourism of the Republic of Crimea Vadim Volchenko.

Previously, the republic developed a Flower Map and Calendar, and also combined special offers from Crimean hotels and various recreation options for the spring-summer season in a single Special Project “Bloom in Crimea!”