Thousands of guests, hundreds of clips, dozens of bloggers and stars: summed up the results of the festival «Tavrida.ART»

CrimeaPRESS reports:

September 5, 2023 VK sums up the results of participation in the festival of young art «Tavrida.ART». The company launched three tech spaces and introduced educational and entertainment programs featuring leading experts, popular bloggers and celebrities, which were attended by 6,500 people. The company also launched a challenge in the VKontakte Steps service, which collected over 31 million steps, and other digital activities.

The VK pavilion at the Tavrida.ART festival gathered over 6.5 thousand talented representatives of the creative sphere offline, and together with the participants of digital activations, the audience amounted to 50 thousand people. VK, a strategic partner of the Tavrida.ART festival, presented a rich program for all guests of Tavrida.ART, which could be joined both in person and online.

At the festival, the company organized three tech-branded spaces — VK Pavilion, VK Kostrovaya, and VK Container. In the VK pavilion, guests could listen to enlightening, educational and motivational lectures, take part in master classes and interactive meetings with leading creative industry experts, bloggers and artists. More than 60 bloggers and stars took part in the events organized by the company, including Ramil, Uma2rman, Mitya Fomin, MIA BOYKA, Victoria Daineko, Tim Akimov, Fabrika and Korni groups and many others. As part of a special project with VK Records, a cover clip was shot with Tima Akimov and residents of Taurida for the track «Let’s Flew».

The company also organized the Kostrovaya VK space, where festival guests could change the color of the flame and leave messages in a special chat bot. In the Container VK and Kostrovaya VK zones, Tavrida.ART participants could relax, exchange experiences and make new useful contacts — and to continue communication, a special VKontakte chat «Meeting Point for Young Art» was launched. Activities were prepared for the guests in offline and digital formats: from a chatbot that allows you to change the color of a digital fire and leave messages, to a DJ set and autograph sessions with artists. Also, a special vertical content zone was organized in the VK Container. The participants filmed hundreds of clips in a trendy vertical format using a programmed robotic arm.

The company invited participants to join the large-scale challenge «Steps of Young Art» in the mini-application «Steps VKontakte». Together, the participants walked more than 31 million steps, and the most active at the end of the festival received prizes from the company.

In addition to the challenge in Steps, festival guests also actively installed widget«Tavrida.ART» VKontakte: it is convenient to follow the events of the festival and find important information about the projects and work of the art cluster. During the festival widget Tavrida.ART was used by 12,000 people.

The voice assistant Marusya from VK allows you to feel the mood and atmosphere of the festival even after its completion: its users will be able to listen to inspiring success stories from representatives of the creative industries. To do this, just say: «Marusya, turn on the inspiration from Taurida.»

source: VK press service

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